NAICS 72

Accommodation and Food Services in Goldsboro, NC

Metro Market Score 61.8 (Difficult), ranked #205 of 298 metros. 238 establishments, 4,335 jobs.

Metro Market Assessment

Metro Market Score 61.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national accommodation and food services average.

⚡Rising Wages

Goldsboro's accommodation and food services sector saw employment decline over the past year (growth trend: 7.0). That contraction, combined with a 61.8 market score, puts this metro in the lower half for market conditions. Understand why the local market is shrinking before committing.

Industry Concentration
68.5
LQ: 1.14
Rank #204 of 298 metros
Wage Competitiveness
2.0
$19,539 avg wage
Growth Trend
↓ 7.0
Employment growth index
Rank #278 of 298 metros
Wage Pressure
81.6
YoY wage change index

238 Accommodation and Food Services Firms in Goldsboro

238
Establishments
-1.2% YoY
4,335
Total Employment
-4.4% YoY
$19,539
Average Annual Wage
+6.5% YoY
1.14
Location Quotient
Above national avg

Goldsboro vs North Carolina Statewide

How this metro's accommodation and food services market compares to North Carolina overall. The state ranks #2/51 for entry risk.

Measure Goldsboro NC Statewide
Overall Score 61.8 Difficult 23.4 Low
Score Type Metro Market Score Entry Risk Score
Rank #205 of 298 metros #2 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Goldsboro

Information 10.2 Professional, Scientific, and Technical Services 18.3 Finance and Insurance 27.5 Real Estate and Rental and Leasing 29.8 Other Services 35.6 Construction 36.6 Administrative and Support Services 37.6 Healthcare and Social Assistance 41.0 Retail Trade 45.0

Accommodation and Food Services in Other North Carolina Metros

Hickory-Lenoir-Morganton 30.8 #16/298 Durham-Chapel Hill 40.0 #49/298 Raleigh-Cary 42.8 #64/298 Burlington 45.6 #92/298 Greensboro-High Point 49.3 #111/298 Wilmington 50.4 #117/298 Rocky Mount 52.0 #131/298 Winston-Salem 53.4 #142/298 Greenville 54.0 #149/298 Jacksonville 59.4 #179/298

+ 3 more metros. View all in North Carolina →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Goldsboro's accommodation and food services sector, the employment growth component (93.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.