OR
Oregon: 2026 Business Market Risk & Industry Survival
Rank #42 of 51 state markets. 10 industries tracked. Population: 4,237,256.
Oregon ranks #42 out of 51 state markets by average entry risk (48.2). Administrative and Support Services carries the lowest risk at 30.4 (Moderate), while Other Services is the most challenging at 57.1 (High). The 26.8-point spread signals significant variation across sectors. Healthcare and Social Assistance is the largest tracked employer with 300,603 jobs.
Oregon: 48.2 Average Entry Risk
145,043
Total Establishments
Across tracked industries
1,195,785
Total Employment
Across tracked industries
48.2
Average Entry Risk
Across all industries
Oregon at a Glance
Best Industries for New Entrants in Oregon
Industries with the lowest entry risk in Oregon.
Entry Risk by Industry in Oregon
Compare market entry conditions across industries in Oregon. Rank indicates position vs. all 50 states.
Lower is better
Low Mod Elev High
Retail Trade
#24
Information
#45
Construction
#44
Other Services
#46
Oregon Industry Data: 145,043 Establishments
| Industry | Entry Risk | Rank | Establishments | Employment | Avg Wage |
|---|---|---|---|---|---|
| Administrative and Support Services NAICS 56 | 30.4 | #7/51 | 9,992 | 100,126 | $52,885 |
| Accommodation and Food Services NAICS 72 | 42.8 | #32/51 | 13,174 | 178,123 | $29,792 |
| Retail Trade NAICS 44-45 | 42.9 | #24/51 | 14,478 | 203,454 | $41,975 |
| Real Estate and Rental and Leasing NAICS 53 | 44.8 | #35/51 | 7,377 | 29,164 | $62,492 |
| Professional, Scientific, and Technical Services NAICS 54 | 45.2 | #42/51 | 26,628 | 110,366 | $106,657 |
| Information NAICS 51 | 52.0 | #45/51 | 7,758 | 36,110 | $141,182 |
| Construction NAICS 23 | 54.8 | #44/51 | 18,009 | 116,080 | $82,371 |
| Healthcare and Social Assistance NAICS 62 | 55.6 | #50/51 | 23,366 | 300,603 | $66,596 |
| Finance and Insurance NAICS 52 | 56.7 | #41/51 | 7,757 | 52,795 | $107,581 |
| Other Services NAICS 81 | 57.1 | #46/51 | 16,504 | 68,964 | $52,547 |
Largest Industries in Oregon by Employment
How Oregon Compares to Neighboring States
Average entry risk across all tracked industries. Lower scores indicate better conditions for new businesses.
| State | Avg Entry Risk | vs OR |
|---|---|---|
| Oregon | 48.2 | — |
| Idaho | 41.6 | -6.6 |
| Nevada | 49.3 | +1.1 |
| Washington | 49.6 | +1.4 |
| California | 50.4 | +2.2 |