NAICS 81

Other Services in Santa Rosa-Petaluma, CA

Metro Market Score 63.7 (Difficult), ranked #278 of 332 metros. 1,390 establishments, 7,686 jobs.

Metro Market Score 63.7

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national other services average.

💰High-Cost Market📈Rapid Growth

Wage costs in Santa Rosa-Petaluma's other services sector are well above the metro average, with wage competitiveness at 94.3 and rising pressure at 64.5. New entrants should factor higher labor costs into their financial projections for this market.

Industry Concentration

89.8

LQ: 1.23

Rank #298 of 332 metros

Wage Competitiveness

94.3

$56,950 avg wage

Growth Trend

↑ 84.0

Employment growth index

Rank #54 of 332 metros

Wage Pressure

64.5

YoY wage change index

1,390 Other Services Firms in Santa Rosa-Petaluma

1,390

Establishments

+3.1% YoY

7,686

Total Employment

+4.9% YoY

$56,950

Average Annual Wage

+7.2% YoY

1.23

Location Quotient

Above national avg

Within California

#20 of 24

other services metros in state

California state rank

#45 of 51

for other services entry risk

vs State Median

+14.3

worse than median (49.4)

Santa Rosa-Petaluma vs California Statewide

How this metro's other services market compares to California overall. The state ranks #45/51 for entry risk.

Measure	Santa Rosa-Petaluma	CA Statewide
Overall Score	63.7 Difficult	57.1 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#278 of 332 metros	#45 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Santa Rosa-Petaluma

Information 46.7 Administrative and Support Services 54.3 Healthcare and Social Assistance 61.3 Finance and Insurance 67.4 Professional, Scientific, and Technical Services 68.5 Construction 68.6 Retail Trade 68.7 Real Estate and Rental and Leasing 69.5 Accommodation and Food Services 76.1

Other Services in Other California Metros

Hanford-Corcoran 31.1 #32/332 Visalia 34.5 #51/332 Fresno 37.5 #63/332 Oxnard-Thousand Oaks-Ventura 38.7 #69/332 San Luis Obispo-Paso Robles 38.8 #70/332 Merced 43.0 #99/332 Stockton-Lodi 43.5 #103/332 Redding 43.7 #104/332 El Centro 43.8 #105/332 Riverside-San Bernardino-Ontario 45.3 #121/332

+ 13 more metros. View all in California →

Other Services Metros With Similar Conditions

Metros within 5 points of Santa Rosa-Petaluma's 63.7 score. Useful when comparing markets with comparable entry profiles.

Manchester-Nashua, NH 63.7 #277/332 Youngstown-Warren, OH 63.7 #279/332 Evansville, IN 63.6 #276/332 Decatur, IL 63.3 #275/332 Anchorage, AK 64.1 #280/332 Sebastian-Vero Beach-West Vero Corridor, FL 64.5 #281/332 Tucson, AZ 62.7 #274/332 Traverse City, MI 62.6 #273/332 Worcester, MA 62.5 #272/332 Odessa, TX 64.9 #282/332

Other Services in States Bordering California

State-level entry risk for other services in adjacent states. Use this to weigh cross-border options.

Nevada 45.2 #27/51 Arizona 46.0 #30/51 Oregon 57.1 #46/51

Browse Other Services in Other States

State-level entry risk reports for other services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Santa Rosa-Petaluma's other services sector, the wage competitiveness component (94.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Santa Rosa-Petaluma, CA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment