NAICS 23

Construction in Santa Rosa-Petaluma, CA

Metro Market Score 68.6 (Difficult), ranked #325 of 342 metros. 2,308 establishments, 16,281 jobs.

Metro Market Score 68.6

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national construction average.

🏭Industry Hub💰High-Cost Market

Santa Rosa-Petaluma is a specialized hub for construction, with a location quotient of 1.50 and industry concentration in the bottom 10%. Higher-than-average firm density means more competition for talent and customers, but also a deeper local supply chain and client pool.

Industry Concentration

90.6

LQ: 1.50

Rank #310 of 342 metros

Wage Competitiveness

87.4

$85,465 avg wage

Growth Trend

↓ 40.6

Employment growth index

Rank #204 of 342 metros

Wage Pressure

31.6

YoY wage change index

2,308 Construction Firms in Santa Rosa-Petaluma

2,308

Establishments

+0.9% YoY

16,281

Total Employment

+0.5% YoY

$85,465

Average Annual Wage

+3.5% YoY

1.50

Location Quotient

Above national avg

Within California

#23 of 25

construction metros in state

California state rank

#32 of 51

for construction entry risk

vs State Median

+11.2

worse than median (57.5)

Santa Rosa-Petaluma vs California Statewide

How this metro's construction market compares to California overall. The state ranks #32/51 for entry risk.

Measure	Santa Rosa-Petaluma	CA Statewide
Overall Score	68.6 Difficult	47.8 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#325 of 342 metros	#32 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Santa Rosa-Petaluma

Information 46.7 Administrative and Support Services 54.3 Healthcare and Social Assistance 61.3 Other Services 63.7 Finance and Insurance 67.4 Professional, Scientific, and Technical Services 68.5 Retail Trade 68.7 Real Estate and Rental and Leasing 69.5 Accommodation and Food Services 76.1

Construction in Other California Metros

Merced 30.0 #42/342 El Centro 31.0 #45/342 Salinas 31.6 #50/342 Fresno 37.4 #80/342 Visalia 38.9 #96/342 Santa Maria-Santa Barbara 39.1 #97/342 Hanford-Corcoran 39.7 #106/342 Stockton-Lodi 46.4 #161/342 Santa Cruz-Watsonville 47.5 #168/342 Modesto 48.2 #174/342

+ 14 more metros. View all in California →

Construction Metros With Similar Conditions

Metros within 5 points of Santa Rosa-Petaluma's 68.6 score. Useful when comparing markets with comparable entry profiles.

San Jose-Sunnyvale-Santa Clara, CA 68.4 #324/342 San Francisco-Oakland-Fremont, CA 68.3 #323/342 Kahului-Wailuku, HI 68.1 #322/342 Denver-Aurora-Centennial, CO 68.0 #321/342 Houston-Pasadena-The Woodlands, TX 69.4 #326/342 Kalamazoo-Portage, MI 69.5 #327/342 Appleton, WI 69.6 #328/342 Bozeman, MT 69.9 #329/342 Portland-Vancouver-Hillsboro, OR 67.3 #320/342 Hilton Head Island-Bluffton-Port Royal, SC 66.9 #319/342

Construction in States Bordering California

State-level entry risk for construction in adjacent states. Use this to weigh cross-border options.

Arizona 38.6 #16/51 Nevada 39.8 #20/51 Oregon 54.8 #44/51

Browse Construction in Other States

State-level entry risk reports for construction across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Santa Rosa-Petaluma's construction sector, the industry concentration component (90.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Santa Rosa-Petaluma, CA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment