NAICS 51

Information in Santa Rosa-Petaluma, CA

Metro Market Score 46.7 (Moderate), ranked #168 of 294 metros. 165 establishments, 2,535 jobs.

Metro Market Score 46.7

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national information average.

💰High-Cost Market📈Rapid Growth

Santa Rosa-Petaluma ranks in the lower half for information market conditions, driven by above-average employment growth. With a market score of 46.7, conditions are relatively favorable compared to most metros.

Industry Concentration

75.2

LQ: 0.65

Rank #221 of 294 metros

Wage Competitiveness

76.2

$99,366 avg wage

Growth Trend

↑ 87.1

Employment growth index

Rank #39 of 294 metros

Wage Pressure

25.0

YoY wage change index

165 Information Firms in Santa Rosa-Petaluma

165

Establishments

+0.0% YoY

2,535

Total Employment

+4.4% YoY

$99,366

Average Annual Wage

+8.5% YoY

0.65

Location Quotient

Below national avg

Within California

#15 of 24

information metros in state

California state rank

#51 of 51

for information entry risk

vs State Median

+2.2

worse than median (44.5)

Santa Rosa-Petaluma vs California Statewide

How this metro's information market compares to California overall. The state ranks #51/51 for entry risk.

Measure	Santa Rosa-Petaluma	CA Statewide
Overall Score	46.7 Moderate	56.6 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#168 of 294 metros	#51 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Santa Rosa-Petaluma

Administrative and Support Services 54.3 Healthcare and Social Assistance 61.3 Other Services 63.7 Finance and Insurance 67.4 Professional, Scientific, and Technical Services 68.5 Construction 68.6 Retail Trade 68.7 Real Estate and Rental and Leasing 69.5 Accommodation and Food Services 76.1

Information in Other California Metros

El Centro 12.3 #4/294 Merced 16.0 #10/294 Vallejo 26.8 #43/294 Bakersfield-Delano 28.7 #54/294 Napa 31.3 #67/294 Santa Cruz-Watsonville 31.9 #71/294 Salinas 32.5 #75/294 Modesto 33.7 #79/294 Visalia 37.0 #100/294 Stockton-Lodi 40.2 #117/294

+ 13 more metros. View all in California →

Information Metros With Similar Conditions

Metros within 5 points of Santa Rosa-Petaluma's 46.7 score. Useful when comparing markets with comparable entry profiles.

Riverside-San Bernardino-Ontario, CA 46.6 #167/294 Greenville, NC 46.9 #169/294 Rockford, IL 46.5 #166/294 Florence, SC 47.0 #170/294 Abilene, TX 46.4 #164/294 North Port-Bradenton-Sarasota, FL 46.4 #165/294 Salisbury, MD 47.2 #171/294 Buffalo-Cheektowaga, NY 46.2 #163/294 Santa Fe, NM 46.2 #162/294 Johnstown, PA 46.2 #161/294

Information in States Bordering California

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Arizona 49.2 #41/51 Oregon 52.0 #45/51 Nevada 56.3 #50/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Santa Rosa-Petaluma's information sector, the wage competitiveness component (76.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Santa Rosa-Petaluma, CA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment