NAICS 56

Administrative and Support Services in Santa Rosa-Petaluma, CA

Metro Market Score 54.3 (Challenging), ranked #151 of 267 metros. 918 establishments, 12,838 jobs.

Metro Market Score 54.3

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national administrative and support services average.

💰High-Cost Market📈Rapid Growth

Santa Rosa-Petaluma pairs above-average administrative and support services concentration (84.3) with positive employment growth (trend: 85.0). The market is competitive but still expanding, leaving room for well-positioned new entrants.

Industry Concentration

84.3

LQ: 1.05

Rank #225 of 267 metros

Wage Competitiveness

75.3

$54,054 avg wage

Growth Trend

↑ 85.0

Employment growth index

Rank #41 of 267 metros

Wage Pressure

49.3

YoY wage change index

918 Administrative and Support Services Firms in Santa Rosa-Petaluma

918

Establishments

+0.7% YoY

12,838

Total Employment

+2.9% YoY

$54,054

Average Annual Wage

-1.5% YoY

1.05

Location Quotient

Above national avg

Within California

#15 of 25

administrative and support services metros in state

California state rank

#27 of 51

for administrative and support services entry risk

vs State Median

+1.6

worse than median (52.6)

Santa Rosa-Petaluma vs California Statewide

How this metro's administrative and support services market compares to California overall. The state ranks #27/51 for entry risk.

Measure	Santa Rosa-Petaluma	CA Statewide
Overall Score	54.3 Challenging	42.0 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#151 of 267 metros	#27 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Santa Rosa-Petaluma

Information 46.7 Healthcare and Social Assistance 61.3 Other Services 63.7 Finance and Insurance 67.4 Professional, Scientific, and Technical Services 68.5 Construction 68.6 Retail Trade 68.7 Real Estate and Rental and Leasing 69.5 Accommodation and Food Services 76.1

Administrative and Support Services in Other California Metros

Merced 19.7 #2/267 Chico 26.0 #9/267 Fresno 34.7 #34/267 El Centro 37.6 #46/267 Redding 39.9 #56/267 Yuba City 44.4 #80/267 Stockton-Lodi 47.5 #102/267 Hanford-Corcoran 48.0 #106/267 Napa 49.2 #111/267 Vallejo 49.8 #114/267

+ 14 more metros. View all in California →

Administrative and Support Services Metros With Similar Conditions

Metros within 5 points of Santa Rosa-Petaluma's 54.3 score. Useful when comparing markets with comparable entry profiles.

Urban Honolulu, HI 54.2 #150/267 Ann Arbor, MI 54.2 #149/267 Spartanburg, SC 54.1 #148/267 Deltona-Daytona Beach-Ormond Beach, FL 54.4 #152/267 Boulder, CO 54.0 #147/267 Santa Cruz-Watsonville, CA 54.0 #146/267 Milwaukee-Waukesha, WI 54.5 #153/267 Lewiston-Auburn, ME 54.5 #154/267 York-Hanover, PA 53.8 #145/267 Kahului-Wailuku, HI 53.8 #144/267

Administrative and Support Services in States Bordering California

State-level entry risk for administrative and support services in adjacent states. Use this to weigh cross-border options.

Oregon 30.4 #7/51 Arizona 47.6 #43/51 Nevada 53.0 #48/51

Browse Administrative and Support Services in Other States

State-level entry risk reports for administrative and support services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Santa Rosa-Petaluma's administrative and support services sector, the industry concentration component (84.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Santa Rosa-Petaluma, CA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment