NAICS 62

Healthcare and Social Assistance in Santa Rosa-Petaluma, CA

Metro Market Score 61.3 (Difficult), ranked #212 of 248 metros. 7,438 establishments, 33,992 jobs.

Metro Market Score 61.3

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national healthcare and social assistance average.

💰High-Cost Market

Santa Rosa-Petaluma scores 61.3 on the Metro Market Score for healthcare and social assistance, placing it in the bottom quartile. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration

62.5

LQ: 1.15

Rank #155 of 248 metros

Wage Competitiveness

95.6

$75,712 avg wage

Growth Trend

51.2

Employment growth index

Rank #122 of 248 metros

Wage Pressure

35.7

YoY wage change index

7,438 Healthcare and Social Assistance Firms in Santa Rosa-Petaluma

7,438

Establishments

+12.4% YoY

33,992

Total Employment

+3.5% YoY

$75,712

Average Annual Wage

+2.0% YoY

1.15

Location Quotient

Above national avg

Within California

#24 of 24

healthcare and social assistance metros in state

California state rank

#49 of 51

for healthcare and social assistance entry risk

vs State Median

+24.2

worse than median (37.1)

Santa Rosa-Petaluma vs California Statewide

How this metro's healthcare and social assistance market compares to California overall. The state ranks #49/51 for entry risk.

Measure	Santa Rosa-Petaluma	CA Statewide
Overall Score	61.3 Difficult	54.6 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#212 of 248 metros	#49 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Santa Rosa-Petaluma

Information 46.7 Administrative and Support Services 54.3 Other Services 63.7 Finance and Insurance 67.4 Professional, Scientific, and Technical Services 68.5 Construction 68.6 Retail Trade 68.7 Real Estate and Rental and Leasing 69.5 Accommodation and Food Services 76.1

Healthcare and Social Assistance in Other California Metros

Visalia 15.8 #4/248 Merced 17.5 #6/248 Bakersfield-Delano 18.6 #7/248 El Centro 21.7 #8/248 Stockton-Lodi 26.8 #14/248 Oxnard-Thousand Oaks-Ventura 26.9 #15/248 Riverside-San Bernardino-Ontario 27.0 #16/248 Hanford-Corcoran 31.8 #26/248 Salinas 32.3 #30/248 San Luis Obispo-Paso Robles 34.9 #41/248

+ 13 more metros. View all in California →

Healthcare and Social Assistance Metros With Similar Conditions

Metros within 5 points of Santa Rosa-Petaluma's 61.3 score. Useful when comparing markets with comparable entry profiles.

Urban Honolulu, HI 61.2 #211/248 Corvallis, OR 61.2 #210/248 Williamsport, PA 61.5 #213/248 Saginaw, MI 61.0 #209/248 Flint, MI 60.8 #208/248 Sebring, FL 60.8 #207/248 Youngstown-Warren, OH 62.0 #214/248 Tyler, TX 62.1 #215/248 Eau Claire, WI 62.1 #216/248 Dayton-Kettering-Beavercreek, OH 62.5 #217/248

Healthcare and Social Assistance in States Bordering California

State-level entry risk for healthcare and social assistance in adjacent states. Use this to weigh cross-border options.

Nevada 37.2 #22/51 Arizona 44.1 #32/51 Oregon 55.6 #50/51

Browse Healthcare and Social Assistance in Other States

State-level entry risk reports for healthcare and social assistance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Santa Rosa-Petaluma's healthcare and social assistance sector, the wage competitiveness component (95.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Santa Rosa-Petaluma, CA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment