NAICS 51

Information in Milwaukee-Waukesha, WI

Metro Market Score 67.4 (Difficult), ranked #266 of 294 metros. 594 establishments, 10,585 jobs.

Metro Market Assessment

Metro Market Score 67.4
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national information average.

💰High-Cost Market

Milwaukee-Waukesha scores 67.4 on the Metro Market Score for information, placing it in the bottom 10%. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration
78.2
LQ: 0.69
Rank #230 of 294 metros
Wage Competitiveness
82.3
$108,392 avg wage
Growth Trend
↓ 24.8
Employment growth index
Rank #222 of 294 metros
Wage Pressure
23.8
YoY wage change index

594 Information Firms in Milwaukee-Waukesha

594
Establishments
+5.5% YoY
10,585
Total Employment
-6.3% YoY
$108,392
Average Annual Wage
+7.1% YoY
0.69
Location Quotient
Below national avg

Milwaukee-Waukesha vs Wisconsin Statewide

How this metro's information market compares to Wisconsin overall. The state ranks #14/51 for entry risk.

Measure Milwaukee-Waukesha WI Statewide
Overall Score 67.4 Difficult 38.1 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #266 of 294 metros #14 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Milwaukee-Waukesha

Accommodation and Food Services 37.3 Retail Trade 39.2 Construction 49.1 Other Services 51.0 Real Estate and Rental and Leasing 53.9 Administrative and Support Services 54.5 Healthcare and Social Assistance 58.5 Professional, Scientific, and Technical Services 67.5 Finance and Insurance 74.4

Information in Other Wisconsin Metros

Sheboygan 12.3 #3/294 Racine-Mount Pleasant 19.7 #18/294 Wausau 19.9 #19/294 Kenosha 25.4 #38/294 Eau Claire 28.4 #53/294 La Crosse-Onalaska 43.1 #137/294 Janesville-Beloit 47.3 #172/294 Fond du Lac 47.4 #174/294 Oshkosh-Neenah 56.6 #219/294 Madison 58.8 #232/294

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Milwaukee-Waukesha's information sector, the employment growth component (75.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.