NAICS 51

Information in La Crosse-Onalaska, WI

Metro Market Score 43.1 (Moderate), ranked #137 of 294 metros. 69 establishments, 969 jobs.

Metro Market Assessment

Metro Market Score 43.1
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national information average.

💰High-Cost Market📈Rapid Growth

Employment in La Crosse-Onalaska's information sector grew faster than most metros last year, pushing its growth trend index to 98.3. Combined with a 43.1 market score, this metro sits in the upper half for overall conditions.

Industry Concentration
70.8
LQ: 0.62
Rank #208 of 294 metros
Wage Competitiveness
81.3
$107,420 avg wage
Growth Trend
↑ 98.3
Employment growth index
Rank #6 of 294 metros
Wage Pressure
22.9
YoY wage change index

69 Information Firms in La Crosse-Onalaska

69
Establishments
+40.8% YoY
969
Total Employment
+29.2% YoY
$107,420
Average Annual Wage
+6.1% YoY
0.62
Location Quotient
Below national avg

La Crosse-Onalaska vs Wisconsin Statewide

How this metro's information market compares to Wisconsin overall. The state ranks #14/51 for entry risk.

Measure La Crosse-Onalaska WI Statewide
Overall Score 43.1 Moderate 38.1 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #137 of 294 metros #14 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in La Crosse-Onalaska

Construction 24.1 Accommodation and Food Services 24.4 Retail Trade 34.8 Other Services 35.7 Professional, Scientific, and Technical Services 39.6

Information in Other Wisconsin Metros

Sheboygan 12.3 #3/294 Racine-Mount Pleasant 19.7 #18/294 Wausau 19.9 #19/294 Kenosha 25.4 #38/294 Eau Claire 28.4 #53/294 Janesville-Beloit 47.3 #172/294 Fond du Lac 47.4 #174/294 Oshkosh-Neenah 56.6 #219/294 Madison 58.8 #232/294 Milwaukee-Waukesha 67.4 #266/294

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For La Crosse-Onalaska's information sector, the wage competitiveness component (81.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.