NAICS 51

Information in Bloomington, IL

Metro Market Score 18.0 (Favorable), ranked #16 of 294 metros. 42 establishments, 460 jobs.

Metro Market Score 18.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national information average.

📈Rapid Growth✓Favorable Market🌱Emerging Market

Bloomington ranks in the top 10% for information market conditions, driven by above-average employment growth. With a market score of 18.0, conditions are relatively favorable compared to most metros.

Industry Concentration

15.3

LQ: 0.28

Rank #45 of 294 metros

Wage Competitiveness

38.1

$70,761 avg wage

Growth Trend

↑ 99.3

Employment growth index

Rank #3 of 294 metros

Wage Pressure

22.3

YoY wage change index

42 Information Firms in Bloomington

Establishments

-16.0% YoY

460

Total Employment

+32.9% YoY

$70,761

Average Annual Wage

+5.5% YoY

0.28

Location Quotient

Below national avg

Within Illinois

#2 of 5

information metros in state

Illinois state rank

#38 of 51

for information entry risk

vs State Median

-15.1

better than median (33.1)

Bloomington vs Illinois Statewide

How this metro's information market compares to Illinois overall. The state ranks #38/51 for entry risk.

Measure	Bloomington	IL Statewide
Overall Score	18.0 Favorable	48.5 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#16 of 294 metros	#38 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Bloomington

Real Estate and Rental and Leasing 43.4 Healthcare and Social Assistance 44.2 Construction 50.9 Retail Trade 53.4 Finance and Insurance 59.3 Administrative and Support Services 62.4 Accommodation and Food Services 67.3 Other Services 77.8

Information in Other Illinois Metros

Decatur 14.3 #5/294 Kankakee 33.1 #76/294 Rockford 46.5 #166/294 Champaign-Urbana 58.6 #229/294

Information Metros With Similar Conditions

Metros within 5 points of Bloomington's 18.0 score. Useful when comparing markets with comparable entry profiles.

Reading, PA 17.4 #15/294 Elkhart-Goshen, IN 17.4 #14/294 Eagle Pass, TX 17.1 #13/294 Odessa, TX 17.1 #12/294 Weirton-Steubenville, WV 16.8 #11/294 Yuma, AZ 19.3 #17/294 Racine-Mount Pleasant, WI 19.7 #18/294 Wausau, WI 19.9 #19/294 Mansfield, OH 20.0 #20/294 Merced, CA 16.0 #10/294

Information in States Bordering Illinois

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Kentucky 32.6 #6/51 Missouri 36.8 #10/51 Wisconsin 38.1 #14/51 Iowa 38.3 #15/51 Indiana 40.2 #19/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Bloomington's information sector, the wage competitiveness component (38.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Bloomington, IL MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment