NAICS 51

Information in Bloomington, IL

Metro Market Score 18.0 (Favorable), ranked #16 of 294 metros. 42 establishments, 460 jobs.

Metro Market Assessment

Metro Market Score 18.0
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national information average.

📈Rapid Growth✓Favorable Market🌱Emerging Market

Bloomington ranks in the top 10% for information market conditions, driven by above-average employment growth. With a market score of 18.0, conditions are relatively favorable compared to most metros.

Industry Concentration
15.3
LQ: 0.28
Rank #45 of 294 metros
Wage Competitiveness
38.1
$70,761 avg wage
Growth Trend
↑ 99.3
Employment growth index
Rank #3 of 294 metros
Wage Pressure
22.3
YoY wage change index

42 Information Firms in Bloomington

42
Establishments
-16.0% YoY
460
Total Employment
+32.9% YoY
$70,761
Average Annual Wage
+5.5% YoY
0.28
Location Quotient
Below national avg

Bloomington vs Illinois Statewide

How this metro's information market compares to Illinois overall. The state ranks #38/51 for entry risk.

Measure Bloomington IL Statewide
Overall Score 18.0 Favorable 48.5 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #16 of 294 metros #38 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Bloomington

Real Estate and Rental and Leasing 43.4 Healthcare and Social Assistance 44.2 Construction 50.9 Retail Trade 53.4 Finance and Insurance 59.3 Administrative and Support Services 62.4 Accommodation and Food Services 67.3 Other Services 77.8

Information in Other Illinois Metros

Decatur 14.3 #5/294 Kankakee 33.1 #76/294 Rockford 46.5 #166/294 Champaign-Urbana 58.6 #229/294

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Bloomington's information sector, the wage competitiveness component (38.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.