NAICS 51

Information in Battle Creek, MI

Metro Market Score 9.4 (Favorable), ranked #1 of 294 metros. 23 establishments, 181 jobs.

Metro Market Score 9.4

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national information average.

📈Rapid Growth✓Favorable Market🌱Emerging Market

Battle Creek ranks in the top 10% for information market conditions, driven by above-average employment growth. With a market score of 9.4, conditions are relatively favorable compared to most metros.

Industry Concentration

3.4

LQ: 0.18

Rank #10 of 294 metros

Wage Competitiveness

2.7

$47,136 avg wage

Growth Trend

↑ 84.7

Employment growth index

Rank #46 of 294 metros

Wage Pressure

16.2

YoY wage change index

23 Information Firms in Battle Creek

Establishments

+0.0% YoY

181

Total Employment

+3.4% YoY

$47,136

Average Annual Wage

-1.4% YoY

0.18

Location Quotient

Below national avg

Within Michigan

#1 of 15

information metros in state

Michigan state rank

#32 of 51

for information entry risk

vs State Median

-27.5

better than median (36.9)

Battle Creek vs Michigan Statewide

How this metro's information market compares to Michigan overall. The state ranks #32/51 for entry risk.

Measure	Battle Creek	MI Statewide
Overall Score	9.4 Favorable	47.2 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#1 of 294 metros	#32 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Battle Creek

Finance and Insurance 24.2 Accommodation and Food Services 28.1 Real Estate and Rental and Leasing 34.5 Healthcare and Social Assistance 37.5 Construction 41.8 Administrative and Support Services 51.5 Retail Trade 58.5 Other Services 70.1 Professional, Scientific, and Technical Services 70.5

Information in Other Michigan Metros

Monroe 15.5 #9/294 Niles 20.3 #22/294 Midland 22.9 #31/294 Jackson 26.9 #44/294 Flint 31.9 #72/294 Bay City 36.2 #91/294 Traverse City 36.9 #95/294 Muskegon-Norton Shores 38.8 #106/294 Kalamazoo-Portage 43.7 #143/294 Grand Rapids-Wyoming-Kentwood 48.9 #184/294

+ 4 more metros. View all in Michigan →

Information Metros With Similar Conditions

Metros within 5 points of Battle Creek's 9.4 score. Useful when comparing markets with comparable entry profiles.

Goldsboro, NC 10.2 #2/294 Sheboygan, WI 12.3 #3/294 El Centro, CA 12.3 #4/294 Decatur, IL 14.3 #5/294

Information in States Bordering Michigan

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Wisconsin 38.1 #14/51 Indiana 40.2 #19/51 Ohio 44.4 #26/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Battle Creek's information sector, the employment growth component (15.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Battle Creek, MI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment