NAICS 52

Finance and Insurance in Omaha, NE

Metro Market Score 76.6 (Difficult), ranked #322 of 331 metros. 1,890 establishments, 27,459 jobs.

Metro Market Score 76.6

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national finance and insurance average.

💰High-Cost Market

Omaha scores 76.6 on the Metro Market Score for finance and insurance, placing it in the bottom 10%. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration

95.2

LQ: 1.38

Rank #315 of 331 metros

Wage Competitiveness

80.4

$108,091 avg wage

Growth Trend

↓ 21.8

Employment growth index

Rank #260 of 331 metros

Wage Pressure

46.3

YoY wage change index

1,890 Finance and Insurance Firms in Omaha

1,890

Establishments

-0.6% YoY

27,459

Total Employment

-3.8% YoY

$108,091

Average Annual Wage

+6.3% YoY

1.38

Location Quotient

Above national avg

Within Nebraska

#3 of 3

finance and insurance metros in state

Nebraska state rank

#20 of 51

for finance and insurance entry risk

vs State Median

+13.7

worse than median (62.9)

Omaha vs Nebraska Statewide

How this metro's finance and insurance market compares to Nebraska overall. The state ranks #20/51 for entry risk.

Measure	Omaha	NE Statewide
Overall Score	76.6 Difficult	49.4 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#322 of 331 metros	#20 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Omaha

Other Services 40.2 Real Estate and Rental and Leasing 45.2 Retail Trade 51.0 Accommodation and Food Services 53.6 Construction 61.0 Information 70.4 Professional, Scientific, and Technical Services 72.3 Administrative and Support Services 75.2

Finance and Insurance in Other Nebraska Metros

Lincoln 62.0 #258/331 Grand Island 62.9 #263/331

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Omaha's 76.6 score. Useful when comparing markets with comparable entry profiles.

New Orleans-Metairie, LA 76.3 #321/331 Raleigh-Cary, NC 76.3 #320/331 Cedar Rapids, IA 75.8 #319/331 Worcester, MA 77.7 #323/331 Winston-Salem, NC 77.7 #324/331 Albany-Schenectady-Troy, NY 77.9 #325/331 Houston-Pasadena-The Woodlands, TX 75.3 #318/331 San Francisco-Oakland-Fremont, CA 75.3 #317/331 Hartford-West Hartford-East Hartford, CT 78.3 #326/331 Spokane-Spokane Valley, WA 74.8 #316/331

Finance and Insurance in States Bordering Nebraska

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

South Dakota 50.1 #24/51 Iowa 54.3 #35/51 Kansas 57.0 #42/51 Missouri 57.7 #43/51 Wyoming 62.0 #47/51 Colorado 67.3 #50/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Omaha's finance and insurance sector, the industry concentration component (95.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Omaha, NE-IA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment