NAICS 52

Finance and Insurance in San Francisco-Oakland-Fremont, CA

Metro Market Score 75.3 (Difficult), ranked #317 of 331 metros. 7,139 establishments, 87,985 jobs.

Metro Market Assessment

Metro Market Score 75.3
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

Lower is better. Relative to national finance and insurance average.

💰High-Cost Market

San Francisco-Oakland-Fremont's finance and insurance sector saw employment decline over the past year (growth trend: 12.7). That contraction, combined with a 75.3 market score, puts this metro in the bottom 10% for market conditions. Understand why the local market is shrinking before committing.

Industry Concentration
79.8
LQ: 0.90
Rank #264 of 331 metros
Wage Competitiveness
99.7
$299,641 avg wage
Growth Trend
12.7
Employment growth index
Rank #290 of 331 metros
Wage Pressure
21.1
YoY wage change index

7,139 Finance and Insurance Firms in San Francisco-Oakland-Fremont

7,139
Establishments
-3.4% YoY
87,985
Total Employment
-5.7% YoY
$299,641
Average Annual Wage
-3.5% YoY
0.90
Location Quotient
Below national avg
Within California
#24 of 24
finance and insurance metros in state
California state rank
#12 of 51
for finance and insurance entry risk
vs State Median
+25.8
worse than median (49.4)

San Francisco-Oakland-Fremont vs California Statewide

How this metro's finance and insurance market compares to California overall. The state ranks #12/51 for entry risk.

Measure San Francisco-Oakland-Fremont CA Statewide
Overall Score 75.3 Difficult 46.9 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #317 of 331 metros #12 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in San Francisco-Oakland-Fremont

Finance and Insurance in Other California Metros

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of San Francisco-Oakland-Fremont's 75.3 score. Useful when comparing markets with comparable entry profiles.

Finance and Insurance in States Bordering California

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For San Francisco-Oakland-Fremont's finance and insurance sector, the employment growth component (87.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.