NAICS 53

Real Estate and Rental and Leasing in Omaha, NE

Metro Market Score 45.2 (Moderate), ranked #185 of 330 metros. 1,588 establishments, 7,369 jobs.

Metro Market Score 45.2

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

📈Rapid Growth

Omaha ranks in the lower half for real estate and rental and leasing market conditions, driven by above-average employment growth. With a market score of 45.2, conditions are relatively favorable compared to most metros.

Industry Concentration

74.2

LQ: 0.97

Rank #245 of 330 metros

Wage Competitiveness

64.8

$59,954 avg wage

Growth Trend

↑ 77.0

Employment growth index

Rank #77 of 330 metros

Wage Pressure

17.5

YoY wage change index

1,588 Real Estate and Rental and Leasing Firms in Omaha

1,588

Establishments

+0.2% YoY

7,369

Total Employment

+4.1% YoY

$59,954

Average Annual Wage

+3.9% YoY

0.97

Location Quotient

Below national avg

Within Nebraska

#3 of 3

real estate and rental and leasing metros in state

Nebraska state rank

#3 of 51

for real estate and rental and leasing entry risk

vs State Median

+2.9

worse than median (42.3)

Omaha vs Nebraska Statewide

How this metro's real estate and rental and leasing market compares to Nebraska overall. The state ranks #3/51 for entry risk.

Measure	Omaha	NE Statewide
Overall Score	45.2 Moderate	26.3 Low
Score Type	Metro Market Score	Entry Risk Score
Rank	#185 of 330 metros	#3 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Omaha

Other Services 40.2 Retail Trade 51.0 Accommodation and Food Services 53.6 Construction 61.0 Information 70.4 Professional, Scientific, and Technical Services 72.3 Administrative and Support Services 75.2 Finance and Insurance 76.6

Real Estate and Rental and Leasing in Other Nebraska Metros

Lincoln 41.9 #160/330 Grand Island 42.3 #163/330

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Omaha's 45.2 score. Useful when comparing markets with comparable entry profiles.

Ogden, UT 44.8 #184/330 Savannah, GA 44.7 #183/330 Manchester-Nashua, NH 45.7 #186/330 Lansing-East Lansing, MI 44.5 #182/330 Punta Gorda, FL 44.5 #181/330 Ann Arbor, MI 44.3 #180/330 York-Hanover, PA 44.3 #179/330 Santa Cruz-Watsonville, CA 44.3 #178/330 Homosassa Springs, FL 44.2 #177/330 Grand Junction, CO 44.2 #176/330

Real Estate and Rental and Leasing in States Bordering Nebraska

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

South Dakota 26.4 #4/51 Iowa 35.6 #16/51 Missouri 39.2 #25/51 Kansas 41.4 #29/51 Wyoming 49.6 #41/51 Colorado 52.1 #44/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Omaha's real estate and rental and leasing sector, the industry concentration component (74.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Omaha, NE-IA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment