NAICS 51

Information in Omaha, NE

Metro Market Score 70.4 (Difficult), ranked #276 of 294 metros. 470 establishments, 8,587 jobs.

Metro Market Score 70.4

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national information average.

💰High-Cost Market

Omaha scores 70.4 on the Metro Market Score for information, placing it in the bottom 10%. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration

90.8

LQ: 0.93

Rank #267 of 294 metros

Wage Competitiveness

77.2

$100,925 avg wage

Growth Trend

↓ 20.4

Employment growth index

Rank #235 of 294 metros

Wage Pressure

22.4

YoY wage change index

470 Information Firms in Omaha

470

Establishments

+0.6% YoY

8,587

Total Employment

-7.2% YoY

$100,925

Average Annual Wage

+5.6% YoY

0.93

Location Quotient

Below national avg

Within Nebraska

#3 of 3

information metros in state

Nebraska state rank

#13 of 51

for information entry risk

vs State Median

+21.1

worse than median (49.3)

Omaha vs Nebraska Statewide

How this metro's information market compares to Nebraska overall. The state ranks #13/51 for entry risk.

Measure	Omaha	NE Statewide
Overall Score	70.4 Difficult	37.8 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#276 of 294 metros	#13 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Omaha

Other Services 40.2 Real Estate and Rental and Leasing 45.2 Retail Trade 51.0 Accommodation and Food Services 53.6 Construction 61.0 Professional, Scientific, and Technical Services 72.3 Administrative and Support Services 75.2 Finance and Insurance 76.6

Information in Other Nebraska Metros

Grand Island 36.8 #94/294 Lincoln 49.3 #186/294

Information Metros With Similar Conditions

Metros within 5 points of Omaha's 70.4 score. Useful when comparing markets with comparable entry profiles.

Manchester-Nashua, NH 70.3 #275/294 Albany-Schenectady-Troy, NY 70.7 #277/294 Portland-Vancouver-Hillsboro, OR 70.7 #278/294 Cedar Rapids, IA 70.9 #279/294 Hartford-West Hartford-East Hartford, CT 69.6 #274/294 San Jose-Sunnyvale-Santa Clara, CA 71.4 #280/294 Dallas-Fort Worth-Arlington, TX 69.3 #273/294 Fargo, ND 71.5 #281/294 San Diego-Chula Vista-Carlsbad, CA 71.5 #282/294 Bend, OR 68.5 #271/294

Information in States Bordering Nebraska

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

South Dakota 33.6 #8/51 Missouri 36.8 #10/51 Kansas 37.6 #12/51 Iowa 38.3 #15/51 Wyoming 42.2 #21/51 Colorado 46.7 #31/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Omaha's information sector, the employment growth component (79.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Omaha, NE-IA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment