NAICS 52

Finance and Insurance in Lincoln, NE

Metro Market Score 62.0 (Difficult), ranked #258 of 331 metros. 648 establishments, 7,425 jobs.

Metro Market Score 62.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national finance and insurance average.

Market conditions for finance and insurance in Lincoln are tougher than average. The 62.0 market score reflects a combination of moderate wages, mixed growth signals, and an already crowded field. Rank: #258 of 331 metros.

Industry Concentration

86.4

LQ: 1.01

Rank #286 of 331 metros

Wage Competitiveness

52.9

$89,796 avg wage

Growth Trend

45.3

Employment growth index

Rank #182 of 331 metros

Wage Pressure

53.7

YoY wage change index

648 Finance and Insurance Firms in Lincoln

648

Establishments

+0.0% YoY

7,425

Total Employment

-1.2% YoY

$89,796

Average Annual Wage

+9.2% YoY

1.01

Location Quotient

Above national avg

Within Nebraska

#1 of 3

finance and insurance metros in state

Nebraska state rank

#20 of 51

for finance and insurance entry risk

vs State Median

-1.0

better than median (62.9)

Lincoln vs Nebraska Statewide

How this metro's finance and insurance market compares to Nebraska overall. The state ranks #20/51 for entry risk.

Measure	Lincoln	NE Statewide
Overall Score	62.0 Difficult	49.4 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#258 of 331 metros	#20 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Lincoln

Accommodation and Food Services 36.1 Professional, Scientific, and Technical Services 38.9 Real Estate and Rental and Leasing 41.9 Information 49.3 Other Services 50.6 Retail Trade 52.8 Construction 55.7 Administrative and Support Services 56.1

Finance and Insurance in Other Nebraska Metros

Grand Island 62.9 #263/331 Omaha 76.6 #322/331

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Lincoln's 62.0 score. Useful when comparing markets with comparable entry profiles.

Durham-Chapel Hill, NC 62.0 #259/331 Anchorage, AK 61.9 #257/331 Salt Lake City-Murray, UT 61.8 #256/331 Bellingham, WA 61.5 #255/331 Ithaca, NY 62.4 #260/331 Fort Wayne, IN 61.4 #254/331 Boulder, CO 61.4 #253/331 Burlington, NC 61.4 #252/331 Lewiston-Auburn, ME 62.8 #261/331 Little Rock-North Little Rock-Conway, AR 62.8 #262/331

Finance and Insurance in States Bordering Nebraska

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

South Dakota 50.1 #24/51 Iowa 54.3 #35/51 Kansas 57.0 #42/51 Missouri 57.7 #43/51 Wyoming 62.0 #47/51 Colorado 67.3 #50/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Lincoln's finance and insurance sector, the industry concentration component (86.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Lincoln, NE MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment