NAICS 72

Accommodation and Food Services in Omaha, NE

Metro Market Score 53.6 (Challenging), ranked #145 of 298 metros. 2,264 establishments, 46,138 jobs.

Metro Market Score 53.6

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national accommodation and food services average.

Omaha's accommodation and food services market sits near the national metro median, ranking #145 of 298 with a market score of 53.6. No single metric stands out as an outlier, which means entry conditions depend more on your specific business model than on broad market forces.

Industry Concentration

49.3

LQ: 1.03

Rank #147 of 298 metros

Wage Competitiveness

51.7

$24,902 avg wage

Growth Trend

↓ 45.0

Employment growth index

Rank #165 of 298 metros

Wage Pressure

59.4

YoY wage change index

2,264 Accommodation and Food Services Firms in Omaha

2,264

Establishments

+1.1% YoY

46,138

Total Employment

+0.0% YoY

$24,902

Average Annual Wage

+0.0% YoY

1.03

Location Quotient

Above national avg

Within Nebraska

#2 of 2

accommodation and food services metros in state

Nebraska state rank

#31 of 51

for accommodation and food services entry risk

vs State Median

0.0

matches median (53.6)

Omaha vs Nebraska Statewide

How this metro's accommodation and food services market compares to Nebraska overall. The state ranks #31/51 for entry risk.

Measure	Omaha	NE Statewide
Overall Score	53.6 Challenging	41.5 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#145 of 298 metros	#31 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Omaha

Other Services 40.2 Real Estate and Rental and Leasing 45.2 Retail Trade 51.0 Construction 61.0 Information 70.4 Professional, Scientific, and Technical Services 72.3 Administrative and Support Services 75.2 Finance and Insurance 76.6

Accommodation and Food Services in Other Nebraska Metros

Lincoln 36.1 #36/298

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of Omaha's 53.6 score. Useful when comparing markets with comparable entry profiles.

Amherst Town-Northampton, MA 53.6 #144/298 Great Falls, MT 53.7 #146/298 Chico, CA 53.8 #147/298 Columbus, IN 53.8 #148/298 Lexington Park, MD 53.5 #143/298 Winston-Salem, NC 53.4 #142/298 Seattle-Tacoma-Bellevue, WA 53.4 #141/298 San Jose-Sunnyvale-Santa Clara, CA 53.3 #140/298 Hattiesburg, MS 53.3 #139/298 Greenville, NC 54.0 #149/298

Accommodation and Food Services in States Bordering Nebraska

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

Kansas 34.2 #18/51 South Dakota 36.7 #23/51 Iowa 39.0 #29/51 Colorado 46.9 #41/51 Missouri 47.2 #42/51 Wyoming 55.0 #45/51

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Omaha's accommodation and food services sector, the employment growth component (55.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Omaha, NE-IA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment