NAICS 53

Real Estate and Rental and Leasing in Great Falls, MT

Metro Market Score 24.5 (Favorable), ranked #40 of 330 metros. 113 establishments, 356 jobs.

Metro Market Score 24.5

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

✓Favorable Market🌱Emerging Market

Few real estate and rental and leasing firms have established themselves in Great Falls yet. The concentration index of 29.7 is well below the metro median, while employment growth is positive (trend: 59.1). That combination points to a market still building out.

Industry Concentration

29.7

LQ: 0.63

Rank #98 of 330 metros

Wage Competitiveness

8.5

$44,958 avg wage

Growth Trend

↑ 59.1

Employment growth index

Rank #136 of 330 metros

Wage Pressure

13.5

YoY wage change index

113 Real Estate and Rental and Leasing Firms in Great Falls

113

Establishments

-5.8% YoY

356

Total Employment

+1.4% YoY

$44,958

Average Annual Wage

+0.9% YoY

0.63

Location Quotient

Below national avg

Within Montana

#1 of 3

real estate and rental and leasing metros in state

Montana state rank

#20 of 51

for real estate and rental and leasing entry risk

vs State Median

-24.2

better than median (48.7)

Great Falls vs Montana Statewide

How this metro's real estate and rental and leasing market compares to Montana overall. The state ranks #20/51 for entry risk.

Measure	Great Falls	MT Statewide
Overall Score	24.5 Favorable	37.5 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#40 of 330 metros	#20 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Great Falls

Information 20.1 Professional, Scientific, and Technical Services 29.8 Finance and Insurance 49.9 Administrative and Support Services 52.5 Accommodation and Food Services 53.7 Other Services 62.2 Healthcare and Social Assistance 68.1 Construction 73.0 Retail Trade 78.9

Real Estate and Rental and Leasing in Other Montana Metros

Billings 48.7 #209/330 Bozeman 65.3 #303/330

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Great Falls's 24.5 score. Useful when comparing markets with comparable entry profiles.

Yuma, AZ 24.6 #41/330 Decatur, IL 24.3 #39/330 Pueblo, CO 24.2 #38/330 Atlantic City-Hammonton, NJ 25.2 #42/330 Sandusky, OH 25.2 #43/330 Auburn-Opelika, AL 25.5 #44/330 Morgantown, WV 25.5 #45/330 Grand Forks, ND 23.1 #37/330 Sherman-Denison, TX 26.0 #46/330 Wichita Falls, TX 26.0 #47/330

Real Estate and Rental and Leasing in States Bordering Montana

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

South Dakota 26.4 #4/51 Idaho 43.4 #32/51 Wyoming 49.6 #41/51 North Dakota 54.3 #48/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Great Falls's real estate and rental and leasing sector, the employment growth component (40.9) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Great Falls, MT MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment