NAICS 52

Finance and Insurance in Billings, MT

Metro Market Score 55.0 (Challenging), ranked #219 of 331 metros. 458 establishments, 3,269 jobs.

Metro Market Score 55.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national finance and insurance average.

Billings scores 55.0 on the Metro Market Score for finance and insurance, placing it in the lower half. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration

77.6

LQ: 0.86

Rank #257 of 331 metros

Wage Competitiveness

63.8

$94,413 avg wage

Growth Trend

54.4

Employment growth index

Rank #152 of 331 metros

Wage Pressure

30.1

YoY wage change index

458 Finance and Insurance Firms in Billings

458

Establishments

+4.1% YoY

3,269

Total Employment

+0.0% YoY

$94,413

Average Annual Wage

+0.0% YoY

0.86

Location Quotient

Below national avg

Within Montana

#3 of 3

finance and insurance metros in state

Montana state rank

#45 of 51

for finance and insurance entry risk

vs State Median

+0.7

worse than median (54.4)

Billings vs Montana Statewide

How this metro's finance and insurance market compares to Montana overall. The state ranks #45/51 for entry risk.

Measure	Billings	MT Statewide
Overall Score	55.0 Challenging	59.0 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#219 of 331 metros	#45 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Billings

Professional, Scientific, and Technical Services 46.8 Real Estate and Rental and Leasing 48.7 Other Services 61.1 Retail Trade 64.3 Accommodation and Food Services 66.0

Finance and Insurance in Other Montana Metros

Great Falls 49.9 #173/331 Bozeman 54.4 #213/331

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Billings's 55.0 score. Useful when comparing markets with comparable entry profiles.

Flint, MI 55.1 #220/331 Wildwood-The Villages, FL 55.0 #218/331 Pittsburgh, PA 54.9 #217/331 San Luis Obispo-Paso Robles, CA 55.3 #221/331 Johnstown, PA 55.3 #222/331 Glens Falls, NY 55.4 #223/331 Wheeling, WV 55.5 #224/331 Hagerstown-Martinsburg, MD 54.5 #215/331 Detroit-Warren-Dearborn, MI 54.5 #216/331 North Port-Bradenton-Sarasota, FL 54.4 #214/331

Finance and Insurance in States Bordering Montana

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

South Dakota 50.1 #24/51 North Dakota 52.1 #28/51 Idaho 56.2 #39/51 Wyoming 62.0 #47/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Billings's finance and insurance sector, the industry concentration component (77.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Billings, MT MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment