NAICS 51

Information in Lakeland-Winter Haven, FL

Metro Market Score 28.8 (Favorable), ranked #55 of 294 metros. 246 establishments, 2,059 jobs.

Metro Market Assessment

Metro Market Score 28.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national information average.

✓Favorable Market

Lakeland-Winter Haven ranks in the top quartile for information market conditions, driven by above-average employment growth. With a market score of 28.8, conditions are relatively favorable compared to most metros.

Industry Concentration
43.2
LQ: 0.42
Rank #127 of 294 metros
Wage Competitiveness
19.7
$62,184 avg wage
Growth Trend
↑ 69.0
Employment growth index
Rank #92 of 294 metros
Wage Pressure
18.9
YoY wage change index

246 Information Firms in Lakeland-Winter Haven

246
Establishments
+1.7% YoY
2,059
Total Employment
+0.0% YoY
$62,184
Average Annual Wage
+1.6% YoY
0.42
Location Quotient
Below national avg

Lakeland-Winter Haven vs Florida Statewide

How this metro's information market compares to Florida overall. The state ranks #30/51 for entry risk.

Measure Lakeland-Winter Haven FL Statewide
Overall Score 28.8 Favorable 46.5 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #55 of 294 metros #30 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Lakeland-Winter Haven

Healthcare and Social Assistance 31.4 Real Estate and Rental and Leasing 37.1 Professional, Scientific, and Technical Services 42.7 Construction 43.2 Administrative and Support Services 58.7 Other Services 59.4 Retail Trade 61.6 Accommodation and Food Services 62.6 Finance and Insurance 64.6

Information in Other Florida Metros

Punta Gorda 22.9 #30/294 Wildwood-The Villages 27.7 #51/294 Ocala 30.8 #63/294 Naples-Marco Island 34.5 #80/294 Sebring 39.6 #112/294 Pensacola-Ferry Pass-Brent 41.0 #122/294 Palm Bay-Melbourne-Titusville 42.0 #129/294 Panama City-Panama City Beach 42.1 #130/294 Homosassa Springs 42.8 #134/294 Cape Coral-Fort Myers 42.9 #135/294

+ 10 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Lakeland-Winter Haven's information sector, the industry concentration component (43.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.