NAICS 62

Healthcare and Social Assistance in Lakeland-Winter Haven, FL

Metro Market Score 31.4 (Favorable), ranked #25 of 248 metros. 1,790 establishments, 34,979 jobs.

Metro Market Assessment

Metro Market Score 31.4
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national healthcare and social assistance average.

📈Rapid Growth🌱Emerging Market

Lakeland-Winter Haven ranks in the top quartile for healthcare and social assistance market conditions, driven by above-average employment growth. With a market score of 31.4, conditions are relatively favorable compared to most metros.

Industry Concentration
28.2
LQ: 0.94
Rank #70 of 248 metros
Wage Competitiveness
42.3
$61,302 avg wage
Growth Trend
↑ 82.7
Employment growth index
Rank #44 of 248 metros
Wage Pressure
42.9
YoY wage change index

1,790 Healthcare and Social Assistance Firms in Lakeland-Winter Haven

1,790
Establishments
+4.3% YoY
34,979
Total Employment
+6.0% YoY
$61,302
Average Annual Wage
+3.5% YoY
0.94
Location Quotient
Below national avg

Lakeland-Winter Haven vs Florida Statewide

How this metro's healthcare and social assistance market compares to Florida overall. The state ranks #37/51 for entry risk.

Measure Lakeland-Winter Haven FL Statewide
Overall Score 31.4 Favorable 47.2 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #25 of 248 metros #37 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Lakeland-Winter Haven

Information 28.8 Real Estate and Rental and Leasing 37.1 Professional, Scientific, and Technical Services 42.7 Construction 43.2 Administrative and Support Services 58.7 Other Services 59.4 Retail Trade 61.6 Accommodation and Food Services 62.6 Finance and Insurance 64.6

Healthcare and Social Assistance in Other Florida Metros

Crestview-Fort Walton Beach-Destin 30.9 #23/248 Cape Coral-Fort Myers 31.8 #27/248 Palm Bay-Melbourne-Titusville 38.4 #62/248 Naples-Marco Island 45.1 #100/248 Orlando-Kissimmee-Sanford 47.1 #113/248 Ocala 47.4 #117/248 Sebastian-Vero Beach-West Vero Corridor 49.5 #131/248 Deltona-Daytona Beach-Ormond Beach 49.9 #132/248 North Port-Bradenton-Sarasota 50.2 #134/248 Miami-Fort Lauderdale-West Palm Beach 52.4 #152/248

+ 8 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Lakeland-Winter Haven's healthcare and social assistance sector, the wage competitiveness component (42.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.