NAICS 52

Finance and Insurance in Chico, CA

Metro Market Score 45.3 (Moderate), ranked #149 of 331 metros. 215 establishments, 1,257 jobs.

Metro Market Assessment

Metro Market Score 45.3
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national finance and insurance average.

Chico's finance and insurance market sits near the national metro median, ranking #149 of 331 with a market score of 45.3. No single metric stands out as an outlier, which means entry conditions depend more on your specific business model than on broad market forces.

Industry Concentration
11.2
LQ: 0.39
Rank #37 of 331 metros
Wage Competitiveness
65.0
$95,385 avg wage
Growth Trend
↓ 43.8
Employment growth index
Rank #187 of 331 metros
Wage Pressure
46.8
YoY wage change index

215 Finance and Insurance Firms in Chico

215
Establishments
-6.1% YoY
1,257
Total Employment
-1.3% YoY
$95,385
Average Annual Wage
+6.5% YoY
0.39
Location Quotient
Below national avg

Chico vs California Statewide

How this metro's finance and insurance market compares to California overall. The state ranks #12/51 for entry risk.

Measure Chico CA Statewide
Overall Score 45.3 Moderate 46.9 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #149 of 331 metros #12 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Chico

Administrative and Support Services 26.0 Professional, Scientific, and Technical Services 43.9 Healthcare and Social Assistance 45.3 Other Services 49.4 Information 49.8 Real Estate and Rental and Leasing 51.5 Accommodation and Food Services 53.8 Construction 64.2 Retail Trade 74.5

Finance and Insurance in Other California Metros

Bakersfield-Delano 19.0 #5/331 El Centro 28.6 #36/331 Redding 32.8 #63/331 Merced 34.4 #73/331 Visalia 39.7 #101/331 Fresno 42.2 #121/331 Santa Maria-Santa Barbara 42.6 #124/331 Vallejo 43.3 #130/331 Napa 43.5 #131/331 Modesto 43.8 #135/331

+ 13 more metros. View all in California →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Chico's finance and insurance sector, the employment growth component (56.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.