NAICS 53

Real Estate and Rental and Leasing in Chico, CA

Metro Market Score 51.5 (Challenging), ranked #226 of 330 metros. 273 establishments, 1,208 jobs.

Metro Market Assessment

Metro Market Score 51.5
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

Chico's real estate and rental and leasing market sits near the national metro median, ranking #226 of 330 with a market score of 51.5. No single metric stands out as an outlier, which means entry conditions depend more on your specific business model than on broad market forces.

Industry Concentration
75.2
LQ: 0.99
Rank #248 of 330 metros
Wage Competitiveness
25.4
$49,824 avg wage
Growth Trend
↓ 20.0
Employment growth index
Rank #265 of 330 metros
Wage Pressure
11.9
YoY wage change index

273 Real Estate and Rental and Leasing Firms in Chico

273
Establishments
+0.0% YoY
1,208
Total Employment
-3.4% YoY
$49,824
Average Annual Wage
-0.3% YoY
0.99
Location Quotient
Below national avg

Chico vs California Statewide

How this metro's real estate and rental and leasing market compares to California overall. The state ranks #39/51 for entry risk.

Measure Chico CA Statewide
Overall Score 51.5 Challenging 47.1 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #226 of 330 metros #39 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Chico

Administrative and Support Services 26.0 Professional, Scientific, and Technical Services 43.9 Finance and Insurance 45.3 Healthcare and Social Assistance 45.3 Other Services 49.4 Information 49.8 Accommodation and Food Services 53.8 Construction 64.2 Retail Trade 74.5

Real Estate and Rental and Leasing in Other California Metros

El Centro 22.5 #33/330 Hanford-Corcoran 29.8 #67/330 Fresno 30.3 #72/330 Modesto 35.8 #104/330 Salinas 37.9 #116/330 Merced 38.3 #119/330 Yuba City 40.3 #143/330 Visalia 41.8 #157/330 Redding 43.3 #171/330 Santa Cruz-Watsonville 44.3 #178/330

+ 14 more metros. View all in California →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Chico's real estate and rental and leasing sector, the employment growth component (80.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.