NAICS 51

Information in Jacksonville, NC

Metro Market Score 36.4 (Moderate), ranked #92 of 294 metros. 62 establishments, 255 jobs.

Metro Market Score 36.4

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national information average.

Information conditions in Jacksonville are mixed. The 36.4 market score puts it at #92 of 294, with no metric pulling sharply in either direction. Wages, growth, and competition are all within a normal range for this industry.

Industry Concentration

11.2

LQ: 0.25

Rank #33 of 294 metros

Wage Competitiveness

25.9

$65,224 avg wage

Growth Trend

↓ 23.1

Employment growth index

Rank #227 of 294 metros

Wage Pressure

20.1

YoY wage change index

62 Information Firms in Jacksonville

Establishments

+5.1% YoY

255

Total Employment

-6.6% YoY

$65,224

Average Annual Wage

+3.0% YoY

0.25

Location Quotient

Below national avg

Within North Carolina

#4 of 13

information metros in state

North Carolina state rank

#28 of 51

for information entry risk

vs State Median

-9.0

better than median (45.4)

Jacksonville vs North Carolina Statewide

How this metro's information market compares to North Carolina overall. The state ranks #28/51 for entry risk.

Measure	Jacksonville	NC Statewide
Overall Score	36.4 Moderate	45.3 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#92 of 294 metros	#28 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Jacksonville

Healthcare and Social Assistance 10.9 Finance and Insurance 24.0 Construction 37.8 Professional, Scientific, and Technical Services 43.3 Other Services 49.4 Real Estate and Rental and Leasing 53.0 Accommodation and Food Services 59.4 Administrative and Support Services 63.0 Retail Trade 69.7

Information in Other North Carolina Metros

Goldsboro 10.2 #2/294 Fayetteville 26.9 #45/294 Winston-Salem 34.6 #81/294 Pinehurst-Southern Pines 37.9 #102/294 Rocky Mount 44.4 #148/294 Hickory-Lenoir-Morganton 45.4 #157/294 Greenville 46.9 #169/294 Greensboro-High Point 49.0 #185/294 Charlotte-Concord-Gastonia 56.8 #220/294 Asheville 64.8 #257/294

+ 2 more metros. View all in North Carolina →

Information Metros With Similar Conditions

Metros within 5 points of Jacksonville's 36.4 score. Useful when comparing markets with comparable entry profiles.

Bay City, MI 36.2 #91/294 Topeka, KS 36.2 #90/294 Savannah, GA 36.8 #93/294 Grand Island, NE 36.8 #94/294 Traverse City, MI 36.9 #95/294 Pueblo, CO 36.9 #96/294 Evansville, IN 36.9 #97/294 Morristown, TN 36.9 #98/294 Oklahoma City, OK 35.7 #89/294 Elmira, NY 37.0 #99/294

Information in States Bordering North Carolina

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Virginia 36.2 #9/51 South Carolina 46.3 #29/51 Tennessee 48.1 #37/51 Georgia 48.9 #39/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Jacksonville's information sector, the employment growth component (76.9) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Jacksonville, NC MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment