NAICS 51

Information in Winston-Salem, NC

Metro Market Score 34.6 (Favorable), ranked #81 of 294 metros. 322 establishments, 1,866 jobs.

Metro Market Assessment

Metro Market Score 34.6
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national information average.

Employment in Winston-Salem's information sector grew faster than most metros last year, pushing its growth trend index to 73.8. Combined with a 34.6 market score, this metro sits in the upper half for overall conditions.

Industry Concentration
33.3
LQ: 0.37
Rank #98 of 294 metros
Wage Competitiveness
59.5
$83,746 avg wage
Growth Trend
↑ 73.8
Employment growth index
Rank #78 of 294 metros
Wage Pressure
17.4
YoY wage change index

322 Information Firms in Winston-Salem

322
Establishments
+5.9% YoY
1,866
Total Employment
+0.0% YoY
$83,746
Average Annual Wage
+0.0% YoY
0.37
Location Quotient
Below national avg

Winston-Salem vs North Carolina Statewide

How this metro's information market compares to North Carolina overall. The state ranks #28/51 for entry risk.

Measure Winston-Salem NC Statewide
Overall Score 34.6 Favorable 45.3 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #81 of 294 metros #28 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Winston-Salem

Other Services 31.6 Construction 35.4 Real Estate and Rental and Leasing 39.9 Accommodation and Food Services 53.4 Retail Trade 60.3 Administrative and Support Services 62.8 Healthcare and Social Assistance 63.5 Finance and Insurance 77.7

Information in Other North Carolina Metros

Goldsboro 10.2 #2/294 Fayetteville 26.9 #45/294 Jacksonville 36.4 #92/294 Pinehurst-Southern Pines 37.9 #102/294 Rocky Mount 44.4 #148/294 Hickory-Lenoir-Morganton 45.4 #157/294 Greenville 46.9 #169/294 Greensboro-High Point 49.0 #185/294 Charlotte-Concord-Gastonia 56.8 #220/294 Asheville 64.8 #257/294

+ 2 more metros. View all in North Carolina →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Winston-Salem's information sector, the wage competitiveness component (59.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.