NAICS 51

Information in Fayetteville, NC

Metro Market Score 26.9 (Favorable), ranked #45 of 294 metros. 116 establishments, 714 jobs.

Metro Market Score 26.9

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national information average.

✓Favorable Market

Fayetteville has a relatively low concentration of information firms (index: 17.4) paired with positive employment growth. This suggests an underpenetrated market where demand may outpace current supply.

Industry Concentration

17.4

LQ: 0.29

Rank #51 of 294 metros

Wage Competitiveness

17.7

$61,077 avg wage

Growth Trend

54.8

Employment growth index

Rank #134 of 294 metros

Wage Pressure

22.9

YoY wage change index

116 Information Firms in Fayetteville

116

Establishments

+0.9% YoY

714

Total Employment

-1.7% YoY

$61,077

Average Annual Wage

+6.1% YoY

0.29

Location Quotient

Below national avg

Within North Carolina

#2 of 13

information metros in state

North Carolina state rank

#28 of 51

for information entry risk

vs State Median

-18.5

better than median (45.4)

Fayetteville vs North Carolina Statewide

How this metro's information market compares to North Carolina overall. The state ranks #28/51 for entry risk.

Measure	Fayetteville	NC Statewide
Overall Score	26.9 Favorable	45.3 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#45 of 294 metros	#28 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Fayetteville

Finance and Insurance 43.0 Construction 49.2 Real Estate and Rental and Leasing 52.5 Other Services 58.7 Accommodation and Food Services 60.0 Retail Trade 63.5

Information in Other North Carolina Metros

Goldsboro 10.2 #2/294 Winston-Salem 34.6 #81/294 Jacksonville 36.4 #92/294 Pinehurst-Southern Pines 37.9 #102/294 Rocky Mount 44.4 #148/294 Hickory-Lenoir-Morganton 45.4 #157/294 Greenville 46.9 #169/294 Greensboro-High Point 49.0 #185/294 Charlotte-Concord-Gastonia 56.8 #220/294 Asheville 64.8 #257/294

+ 2 more metros. View all in North Carolina →

Information Metros With Similar Conditions

Metros within 5 points of Fayetteville's 26.9 score. Useful when comparing markets with comparable entry profiles.

Jackson, MI 26.9 #44/294 Vallejo, CA 26.8 #43/294 Sumter, SC 27.0 #46/294 Kokomo, IN 27.0 #47/294 Lexington Park, MD 27.0 #48/294 Chambersburg, PA 26.7 #42/294 Flagstaff, AZ 27.1 #49/294 Brownsville-Harlingen, TX 27.5 #50/294 Laredo, TX 26.2 #41/294 Wildwood-The Villages, FL 27.7 #51/294

Information in States Bordering North Carolina

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Virginia 36.2 #9/51 South Carolina 46.3 #29/51 Tennessee 48.1 #37/51 Georgia 48.9 #39/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Fayetteville's information sector, the employment growth component (45.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Fayetteville, NC MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment