NAICS 51
Information in Fayetteville, NC
Metro Market Score 26.9 (Favorable), ranked #45 of 294 metros. 116 establishments, 714 jobs.
Metro Market Assessment
Metro Market Score 26.9
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable
Lower is better. Relative to national information average.
Favorable Market
Fayetteville has a relatively low concentration of information firms (index: 17.4) paired with positive employment growth. This suggests an underpenetrated market where demand may outpace current supply.
Industry Concentration
17.4
LQ: 0.29
Rank #51 of 294 metros
Wage Competitiveness
17.7
$61,077 avg wage
Growth Trend
54.8
Employment growth index
Rank #134 of 294 metros
Wage Pressure
22.9
YoY wage change index
116 Information Firms in Fayetteville
116
Establishments
+0.9% YoY
714
Total Employment
-1.7% YoY
$61,077
Average Annual Wage
+6.1% YoY
0.29
Location Quotient
Below national avg
Fayetteville vs North Carolina Statewide
How this metro's information market compares to North Carolina overall. The state ranks #28/51 for entry risk.
| Measure | Fayetteville | NC Statewide |
|---|---|---|
| Overall Score | 26.9 Favorable | 45.3 Elevated |
| Score Type | Metro Market Score | Entry Risk Score |
| Rank | #45 of 294 metros | #28 of 51 states |
Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.
Other Industries in Fayetteville
Information in Other North Carolina Metros
Goldsboro 10.2 #2/294 Winston-Salem 34.6 #81/294 Jacksonville 36.4 #92/294 Pinehurst-Southern Pines 37.9 #102/294 Rocky Mount 44.4 #148/294 Hickory-Lenoir-Morganton 45.4 #157/294 Greenville 46.9 #169/294 Greensboro-High Point 49.0 #185/294 Charlotte-Concord-Gastonia 56.8 #220/294 Asheville 64.8 #257/294
+ 2 more metros. View all in North Carolina →
Data Sources
- Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Fayetteville, NC MSA area.
Data period: 2024. Last updated: April 2026.