NAICS 72

Accommodation and Food Services in Jacksonville, NC

Metro Market Score 59.4 (Challenging), ranked #179 of 298 metros. 467 establishments, 9,105 jobs.

Metro Market Score 59.4

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national accommodation and food services average.

🏭Industry Hub

With a 1.85 location quotient, Jacksonville has an outsized accommodation and food services presence relative to its population. That concentration (index: 97.7) creates a mature local market where supplier networks are established but differentiation matters more.

Industry Concentration

97.7

LQ: 1.85

Rank #291 of 298 metros

Wage Competitiveness

27.5

$22,011 avg wage

Growth Trend

51.3

Employment growth index

Rank #146 of 298 metros

Wage Pressure

67.6

YoY wage change index

467 Accommodation and Food Services Firms in Jacksonville

467

Establishments

+0.6% YoY

9,105

Total Employment

+0.2% YoY

$22,011

Average Annual Wage

+2.4% YoY

1.85

Location Quotient

Above national avg

Within North Carolina

#10 of 14

accommodation and food services metros in state

North Carolina state rank

#2 of 51

for accommodation and food services entry risk

vs State Median

+6.0

worse than median (53.4)

Jacksonville vs North Carolina Statewide

How this metro's accommodation and food services market compares to North Carolina overall. The state ranks #2/51 for entry risk.

Measure	Jacksonville	NC Statewide
Overall Score	59.4 Challenging	23.4 Low
Score Type	Metro Market Score	Entry Risk Score
Rank	#179 of 298 metros	#2 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Jacksonville

Healthcare and Social Assistance 10.9 Finance and Insurance 24.0 Information 36.4 Construction 37.8 Professional, Scientific, and Technical Services 43.3 Other Services 49.4 Real Estate and Rental and Leasing 53.0 Administrative and Support Services 63.0 Retail Trade 69.7

Accommodation and Food Services in Other North Carolina Metros

Hickory-Lenoir-Morganton 30.8 #16/298 Durham-Chapel Hill 40.0 #49/298 Raleigh-Cary 42.8 #64/298 Burlington 45.6 #92/298 Greensboro-High Point 49.3 #111/298 Wilmington 50.4 #117/298 Rocky Mount 52.0 #131/298 Winston-Salem 53.4 #142/298 Greenville 54.0 #149/298 Fayetteville 60.0 #184/298

+ 3 more metros. View all in North Carolina →

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of Jacksonville's 59.4 score. Useful when comparing markets with comparable entry profiles.

Ann Arbor, MI 59.3 #178/298 Fort Smith, AR 59.5 #180/298 South Bend-Mishawaka, IN 59.1 #177/298 Pocatello, ID 59.7 #181/298 Elmira, NY 59.7 #182/298 Bloomington, IN 59.9 #183/298 Fayetteville, NC 60.0 #184/298 Carson City, NV 58.8 #175/298 Bend, OR 58.8 #176/298 Harrisonburg, VA 60.1 #185/298

Accommodation and Food Services in States Bordering North Carolina

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

South Carolina 29.2 #9/51 Tennessee 29.5 #13/51 Virginia 33.6 #16/51 Georgia 43.6 #35/51

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Jacksonville's accommodation and food services sector, the industry concentration component (97.7) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Jacksonville, NC MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment