NAICS 72

Accommodation and Food Services in Jacksonville, NC

Metro Market Score 59.4 (Challenging), ranked #179 of 298 metros. 467 establishments, 9,105 jobs.

Metro Market Assessment

Metro Market Score 59.4
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national accommodation and food services average.

🏭Industry Hub

With a 1.85 location quotient, Jacksonville has an outsized accommodation and food services presence relative to its population. That concentration (index: 97.7) creates a mature local market where supplier networks are established but differentiation matters more.

Industry Concentration
97.7
LQ: 1.85
Rank #291 of 298 metros
Wage Competitiveness
27.5
$22,011 avg wage
Growth Trend
51.3
Employment growth index
Rank #146 of 298 metros
Wage Pressure
67.6
YoY wage change index

467 Accommodation and Food Services Firms in Jacksonville

467
Establishments
+0.6% YoY
9,105
Total Employment
+0.2% YoY
$22,011
Average Annual Wage
+2.4% YoY
1.85
Location Quotient
Above national avg

Jacksonville vs North Carolina Statewide

How this metro's accommodation and food services market compares to North Carolina overall. The state ranks #2/51 for entry risk.

Measure Jacksonville NC Statewide
Overall Score 59.4 Challenging 23.4 Low
Score Type Metro Market Score Entry Risk Score
Rank #179 of 298 metros #2 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Jacksonville

Healthcare and Social Assistance 10.9 Finance and Insurance 24.0 Information 36.4 Construction 37.8 Professional, Scientific, and Technical Services 43.3 Other Services 49.4 Real Estate and Rental and Leasing 53.0 Administrative and Support Services 63.0 Retail Trade 69.7

Accommodation and Food Services in Other North Carolina Metros

Hickory-Lenoir-Morganton 30.8 #16/298 Durham-Chapel Hill 40.0 #49/298 Raleigh-Cary 42.8 #64/298 Burlington 45.6 #92/298 Greensboro-High Point 49.3 #111/298 Wilmington 50.4 #117/298 Rocky Mount 52.0 #131/298 Winston-Salem 53.4 #142/298 Greenville 54.0 #149/298 Fayetteville 60.0 #184/298

+ 3 more metros. View all in North Carolina →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Jacksonville's accommodation and food services sector, the industry concentration component (97.7) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.