NAICS 51
Information in Traverse City, MI
Metro Market Score 36.9 (Moderate), ranked #95 of 294 metros. 97 establishments, 752 jobs.
Metro Market Assessment
Metro Market Score 36.9
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate
Lower is better. Relative to national information average.
Employment in Traverse City's information sector grew faster than most metros last year, pushing its growth trend index to 72.1. Combined with a 36.9 market score, this metro sits in the upper half for overall conditions.
Industry Concentration
68.0
LQ: 0.59
Rank #200 of 294 metros
Wage Competitiveness
32.0
$68,191 avg wage
Growth Trend
↑ 72.1
Employment growth index
Rank #83 of 294 metros
Wage Pressure
17.4
YoY wage change index
97 Information Firms in Traverse City
97
Establishments
+100.0% YoY
752
Total Employment
+0.0% YoY
$68,191
Average Annual Wage
+0.0% YoY
0.59
Location Quotient
Below national avg
Traverse City vs Michigan Statewide
How this metro's information market compares to Michigan overall. The state ranks #32/51 for entry risk.
| Measure | Traverse City | MI Statewide |
|---|---|---|
| Overall Score | 36.9 Moderate | 47.2 Elevated |
| Score Type | Metro Market Score | Entry Risk Score |
| Rank | #95 of 294 metros | #32 of 51 states |
Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.
Other Industries in Traverse City
Information in Other Michigan Metros
Data Sources
- Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Traverse City, MI MSA area.
Data period: 2024. Last updated: April 2026.