NAICS 51

Information in Traverse City, MI

Metro Market Score 36.9 (Moderate), ranked #95 of 294 metros. 97 establishments, 752 jobs.

Metro Market Score 36.9

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national information average.

Employment in Traverse City's information sector grew faster than most metros last year, pushing its growth trend index to 72.1. Combined with a 36.9 market score, this metro sits in the upper half for overall conditions.

Industry Concentration

68.0

LQ: 0.59

Rank #200 of 294 metros

Wage Competitiveness

32.0

$68,191 avg wage

Growth Trend

↑ 72.1

Employment growth index

Rank #83 of 294 metros

Wage Pressure

17.4

YoY wage change index

97 Information Firms in Traverse City

Establishments

+100.0% YoY

752

Total Employment

+0.0% YoY

$68,191

Average Annual Wage

+0.0% YoY

0.59

Location Quotient

Below national avg

Within Michigan

#8 of 15

information metros in state

Michigan state rank

#32 of 51

for information entry risk

vs State Median

0.0

matches median (36.9)

Traverse City vs Michigan Statewide

How this metro's information market compares to Michigan overall. The state ranks #32/51 for entry risk.

Measure	Traverse City	MI Statewide
Overall Score	36.9 Moderate	47.2 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#95 of 294 metros	#32 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Traverse City

Real Estate and Rental and Leasing 38.5 Construction 53.7 Finance and Insurance 57.3 Retail Trade 61.3 Other Services 62.6

Information in Other Michigan Metros

Battle Creek 9.4 #1/294 Monroe 15.5 #9/294 Niles 20.3 #22/294 Midland 22.9 #31/294 Jackson 26.9 #44/294 Flint 31.9 #72/294 Bay City 36.2 #91/294 Muskegon-Norton Shores 38.8 #106/294 Kalamazoo-Portage 43.7 #143/294 Grand Rapids-Wyoming-Kentwood 48.9 #184/294

+ 4 more metros. View all in Michigan →

Information Metros With Similar Conditions

Metros within 5 points of Traverse City's 36.9 score. Useful when comparing markets with comparable entry profiles.

Pueblo, CO 36.9 #96/294 Savannah, GA 36.8 #93/294 Grand Island, NE 36.8 #94/294 Evansville, IN 36.9 #97/294 Morristown, TN 36.9 #98/294 Elmira, NY 37.0 #99/294 Visalia, CA 37.0 #100/294 Jacksonville, NC 36.4 #92/294 Bay City, MI 36.2 #91/294 Topeka, KS 36.2 #90/294

Information in States Bordering Michigan

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Wisconsin 38.1 #14/51 Indiana 40.2 #19/51 Ohio 44.4 #26/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Traverse City's information sector, the industry concentration component (68.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Traverse City, MI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment