NAICS 51

Information in Bay City, MI

Metro Market Score 36.2 (Moderate), ranked #91 of 294 metros. 17 establishments, 297 jobs.

Metro Market Score 36.2

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national information average.

📈Rapid Growth

Employment in Bay City's information sector grew faster than most metros last year, pushing its growth trend index to 93.9. Combined with a 36.2 market score, this metro sits in the upper half for overall conditions.

Industry Concentration

47.6

LQ: 0.46

Rank #140 of 294 metros

Wage Competitiveness

70.4

$92,177 avg wage

Growth Trend

↑ 93.9

Employment growth index

Rank #19 of 294 metros

Wage Pressure

24.3

YoY wage change index

17 Information Firms in Bay City

Establishments

-15.0% YoY

297

Total Employment

+10.0% YoY

$92,177

Average Annual Wage

+7.7% YoY

0.46

Location Quotient

Below national avg

Within Michigan

#7 of 15

information metros in state

Michigan state rank

#32 of 51

for information entry risk

vs State Median

-0.6

better than median (36.9)

Bay City vs Michigan Statewide

How this metro's information market compares to Michigan overall. The state ranks #32/51 for entry risk.

Measure	Bay City	MI Statewide
Overall Score	36.2 Moderate	47.2 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#91 of 294 metros	#32 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Bay City

Real Estate and Rental and Leasing 23.0 Construction 23.9 Other Services 30.8 Finance and Insurance 31.5 Healthcare and Social Assistance 51.6 Accommodation and Food Services 64.5 Professional, Scientific, and Technical Services 67.0 Retail Trade 69.3

Information in Other Michigan Metros

Battle Creek 9.4 #1/294 Monroe 15.5 #9/294 Niles 20.3 #22/294 Midland 22.9 #31/294 Jackson 26.9 #44/294 Flint 31.9 #72/294 Traverse City 36.9 #95/294 Muskegon-Norton Shores 38.8 #106/294 Kalamazoo-Portage 43.7 #143/294 Grand Rapids-Wyoming-Kentwood 48.9 #184/294

+ 4 more metros. View all in Michigan →

Information Metros With Similar Conditions

Metros within 5 points of Bay City's 36.2 score. Useful when comparing markets with comparable entry profiles.

Topeka, KS 36.2 #90/294 Jacksonville, NC 36.4 #92/294 Oklahoma City, OK 35.7 #89/294 Fayetteville-Springdale-Rogers, AR 35.6 #88/294 Savannah, GA 36.8 #93/294 Grand Island, NE 36.8 #94/294 Traverse City, MI 36.9 #95/294 Pueblo, CO 36.9 #96/294 Evansville, IN 36.9 #97/294 Morristown, TN 36.9 #98/294

Information in States Bordering Michigan

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Wisconsin 38.1 #14/51 Indiana 40.2 #19/51 Ohio 44.4 #26/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Bay City's information sector, the wage competitiveness component (70.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Bay City, MI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment