NAICS 51

Information in Bay City, MI

Metro Market Score 36.2 (Moderate), ranked #91 of 294 metros. 17 establishments, 297 jobs.

Metro Market Assessment

Metro Market Score 36.2
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national information average.

📈Rapid Growth

Employment in Bay City's information sector grew faster than most metros last year, pushing its growth trend index to 93.9. Combined with a 36.2 market score, this metro sits in the upper half for overall conditions.

Industry Concentration
47.6
LQ: 0.46
Rank #140 of 294 metros
Wage Competitiveness
70.4
$92,177 avg wage
Growth Trend
↑ 93.9
Employment growth index
Rank #19 of 294 metros
Wage Pressure
24.3
YoY wage change index

17 Information Firms in Bay City

17
Establishments
-15.0% YoY
297
Total Employment
+10.0% YoY
$92,177
Average Annual Wage
+7.7% YoY
0.46
Location Quotient
Below national avg

Bay City vs Michigan Statewide

How this metro's information market compares to Michigan overall. The state ranks #32/51 for entry risk.

Measure Bay City MI Statewide
Overall Score 36.2 Moderate 47.2 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #91 of 294 metros #32 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Bay City

Real Estate and Rental and Leasing 23.0 Construction 23.9 Other Services 30.8 Finance and Insurance 31.5 Healthcare and Social Assistance 51.6 Accommodation and Food Services 64.5 Professional, Scientific, and Technical Services 67.0 Retail Trade 69.3

Information in Other Michigan Metros

Battle Creek 9.4 #1/294 Monroe 15.5 #9/294 Niles 20.3 #22/294 Midland 22.9 #31/294 Jackson 26.9 #44/294 Flint 31.9 #72/294 Traverse City 36.9 #95/294 Muskegon-Norton Shores 38.8 #106/294 Kalamazoo-Portage 43.7 #143/294 Grand Rapids-Wyoming-Kentwood 48.9 #184/294

+ 4 more metros. View all in Michigan →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Bay City's information sector, the wage competitiveness component (70.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.