NAICS 51

Information in Salinas, CA

Metro Market Score 32.5 (Favorable), ranked #75 of 294 metros. 98 establishments, 853 jobs.

Metro Market Assessment

Metro Market Score 32.5
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national information average.

🌱Emerging Market

Few information firms have established themselves in Salinas yet. The concentration index of 8.8 is well below the metro median, while employment growth is positive (trend: 61.9). That combination points to a market still building out.

Industry Concentration
8.8
LQ: 0.23
Rank #26 of 294 metros
Wage Competitiveness
57.1
$80,962 avg wage
Growth Trend
↑ 61.9
Employment growth index
Rank #113 of 294 metros
Wage Pressure
22.8
YoY wage change index

98 Information Firms in Salinas

98
Establishments
+2.1% YoY
853
Total Employment
-0.2% YoY
$80,962
Average Annual Wage
+6.0% YoY
0.23
Location Quotient
Below national avg

Salinas vs California Statewide

How this metro's information market compares to California overall. The state ranks #51/51 for entry risk.

Measure Salinas CA Statewide
Overall Score 32.5 Favorable 56.6 High
Score Type Metro Market Score Entry Risk Score
Rank #75 of 294 metros #51 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Salinas

Construction 31.6 Healthcare and Social Assistance 32.3 Real Estate and Rental and Leasing 37.9 Professional, Scientific, and Technical Services 39.8 Other Services 50.2 Administrative and Support Services 51.2 Finance and Insurance 52.3 Retail Trade 53.7 Accommodation and Food Services 75.7

Information in Other California Metros

El Centro 12.3 #4/294 Merced 16.0 #10/294 Vallejo 26.8 #43/294 Bakersfield-Delano 28.7 #54/294 Napa 31.3 #67/294 Santa Cruz-Watsonville 31.9 #71/294 Modesto 33.7 #79/294 Visalia 37.0 #100/294 Stockton-Lodi 40.2 #117/294 Redding 41.3 #124/294

+ 13 more metros. View all in California →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Salinas's information sector, the wage competitiveness component (57.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.