NAICS 51

Information in Boise City, ID

Metro Market Score 47.8 (Moderate), ranked #176 of 294 metros. 970 establishments, 3,888 jobs.

Metro Market Score 47.8

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national information average.

💰High-Cost Market📈Rapid Growth

Employment in Boise City's information sector grew faster than most metros last year, pushing its growth trend index to 78.6. Combined with a 47.8 market score, this metro sits in the lower half for overall conditions.

Industry Concentration

61.6

LQ: 0.54

Rank #181 of 294 metros

Wage Competitiveness

83.0

$113,541 avg wage

Growth Trend

↑ 78.6

Employment growth index

Rank #64 of 294 metros

Wage Pressure

26.3

YoY wage change index

970 Information Firms in Boise City

970

Establishments

+14.9% YoY

3,888

Total Employment

+1.2% YoY

$113,541

Average Annual Wage

+10.0% YoY

0.54

Location Quotient

Below national avg

Within Idaho

#4 of 5

information metros in state

Idaho state rank

#24 of 51

for information entry risk

vs State Median

+7.6

worse than median (40.2)

Boise City vs Idaho Statewide

How this metro's information market compares to Idaho overall. The state ranks #24/51 for entry risk.

Measure	Boise City	ID Statewide
Overall Score	47.8 Moderate	43.8 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#176 of 294 metros	#24 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Boise City

Other Services 44.9 Construction 50.0 Accommodation and Food Services 50.1 Retail Trade 51.5 Real Estate and Rental and Leasing 60.6 Finance and Insurance 65.4

Information in Other Idaho Metros

Pocatello 33.5 #78/294 Idaho Falls 39.2 #108/294 Lewiston 40.2 #118/294 Coeur d'Alene 50.4 #193/294

Information Metros With Similar Conditions

Metros within 5 points of Boise City's 47.8 score. Useful when comparing markets with comparable entry profiles.

Springfield, OH 47.9 #177/294 Glens Falls, NY 47.9 #178/294 Ogden, UT 48.1 #179/294 Winchester, VA 47.6 #175/294 State College, PA 48.3 #180/294 Fond du Lac, WI 47.4 #174/294 Mount Vernon-Anacortes, WA 47.3 #173/294 Greeley, CO 48.3 #181/294 Janesville-Beloit, WI 47.3 #172/294 Waterloo-Cedar Falls, IA 48.5 #182/294

Information in States Bordering Idaho

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Montana 33.2 #7/51 Wyoming 42.2 #21/51 Utah 47.4 #33/51 Oregon 52.0 #45/51 Washington 55.7 #49/51 Nevada 56.3 #50/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Boise City's information sector, the wage competitiveness component (83.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Boise City, ID MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment