NAICS 51

Information in Bakersfield-Delano, CA

Metro Market Score 28.7 (Favorable), ranked #54 of 294 metros. 125 establishments, 1,652 jobs.

Metro Market Score 28.7

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national information average.

✓Favorable Market

Information wages in Bakersfield-Delano run well below the metro average (competitiveness index: 24.5), and year-over-year wage pressure is low at 17.6. For labor-intensive operations, this cost advantage could improve unit economics significantly.

Industry Concentration

10.2

LQ: 0.25

Rank #30 of 294 metros

Wage Competitiveness

24.5

$64,393 avg wage

Growth Trend

↓ 44.9

Employment growth index

Rank #163 of 294 metros

Wage Pressure

17.6

YoY wage change index

125 Information Firms in Bakersfield-Delano

125

Establishments

+5.0% YoY

1,652

Total Employment

-3.1% YoY

$64,393

Average Annual Wage

+0.2% YoY

0.25

Location Quotient

Below national avg

Within California

#4 of 24

information metros in state

California state rank

#51 of 51

for information entry risk

vs State Median

-15.8

better than median (44.5)

Bakersfield-Delano vs California Statewide

How this metro's information market compares to California overall. The state ranks #51/51 for entry risk.

Measure	Bakersfield-Delano	CA Statewide
Overall Score	28.7 Favorable	56.6 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#54 of 294 metros	#51 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Bakersfield-Delano

Healthcare and Social Assistance 18.6 Finance and Insurance 19.0 Real Estate and Rental and Leasing 46.5 Administrative and Support Services 50.0 Professional, Scientific, and Technical Services 54.7 Retail Trade 56.4 Construction 57.5 Other Services 57.7 Accommodation and Food Services 64.2

Information in Other California Metros

El Centro 12.3 #4/294 Merced 16.0 #10/294 Vallejo 26.8 #43/294 Napa 31.3 #67/294 Santa Cruz-Watsonville 31.9 #71/294 Salinas 32.5 #75/294 Modesto 33.7 #79/294 Visalia 37.0 #100/294 Stockton-Lodi 40.2 #117/294 Redding 41.3 #124/294

+ 13 more metros. View all in California →

Information Metros With Similar Conditions

Metros within 5 points of Bakersfield-Delano's 28.7 score. Useful when comparing markets with comparable entry profiles.

Lakeland-Winter Haven, FL 28.8 #55/294 Eau Claire, WI 28.4 #53/294 Houma-Bayou Cane-Thibodaux, LA 28.2 #52/294 Davenport-Moline-Rock Island, IA 29.5 #56/294 Lake Havasu City-Kingman, AZ 29.5 #57/294 Wildwood-The Villages, FL 27.7 #51/294 Florence-Muscle Shoals, AL 29.8 #58/294 Sierra Vista-Douglas, AZ 29.9 #59/294 Brownsville-Harlingen, TX 27.5 #50/294 Iowa City, IA 30.0 #60/294

Information in States Bordering California

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Arizona 49.2 #41/51 Oregon 52.0 #45/51 Nevada 56.3 #50/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Bakersfield-Delano's information sector, the employment growth component (55.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Bakersfield-Delano, CA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment