NAICS 51

Information in Santa Fe, NM

Metro Market Score 46.2 (Moderate), ranked #162 of 294 metros. 252 establishments, 828 jobs.

Metro Market Score 46.2

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national information average.

📈Rapid Growth

Santa Fe ranks in the lower half for information market conditions, driven by above-average employment growth. With a market score of 46.2, conditions are relatively favorable compared to most metros.

Industry Concentration

79.6

LQ: 0.71

Rank #234 of 294 metros

Wage Competitiveness

74.8

$96,845 avg wage

Growth Trend

↑ 86.7

Employment growth index

Rank #40 of 294 metros

Wage Pressure

18.0

YoY wage change index

252 Information Firms in Santa Fe

252

Establishments

+7.2% YoY

828

Total Employment

+4.3% YoY

$96,845

Average Annual Wage

+0.6% YoY

0.71

Location Quotient

Below national avg

Within New Mexico

#3 of 4

information metros in state

New Mexico state rank

#34 of 51

for information entry risk

vs State Median

0.0

matches median (46.2)

Santa Fe vs New Mexico Statewide

How this metro's information market compares to New Mexico overall. The state ranks #34/51 for entry risk.

Measure	Santa Fe	NM Statewide
Overall Score	46.2 Moderate	47.7 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#162 of 294 metros	#34 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Santa Fe

Construction 44.1 Healthcare and Social Assistance 50.8 Real Estate and Rental and Leasing 54.3 Administrative and Support Services 55.3 Finance and Insurance 56.3 Professional, Scientific, and Technical Services 59.9 Accommodation and Food Services 66.3 Retail Trade 70.8 Other Services 91.6

Information in Other New Mexico Metros

Farmington 22.1 #27/294 Las Cruces 40.7 #121/294 Albuquerque 54.3 #211/294

Information Metros With Similar Conditions

Metros within 5 points of Santa Fe's 46.2 score. Useful when comparing markets with comparable entry profiles.

Johnstown, PA 46.2 #161/294 Buffalo-Cheektowaga, NY 46.2 #163/294 Abilene, TX 46.4 #164/294 North Port-Bradenton-Sarasota, FL 46.4 #165/294 Altoona, PA 46.0 #159/294 Barnstable Town, MA 46.0 #160/294 Rockford, IL 46.5 #166/294 Rapid City, SD 45.8 #158/294 Riverside-San Bernardino-Ontario, CA 46.6 #167/294 Santa Rosa-Petaluma, CA 46.7 #168/294

Information in States Bordering New Mexico

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Oklahoma 40.2 #18/51 Texas 41.5 #20/51 Colorado 46.7 #31/51 Utah 47.4 #33/51 Arizona 49.2 #41/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Santa Fe's information sector, the industry concentration component (79.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Santa Fe, NM MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment