NAICS 72

Accommodation and Food Services in Santa Fe, NM

Metro Market Score 66.3 (Difficult), ranked #236 of 298 metros. 470 establishments, 9,916 jobs.

Metro Market Score 66.3

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national accommodation and food services average.

🏭Industry Hub💰High-Cost Market📈Rapid Growth

Santa Fe is a specialized hub for accommodation and food services, with a location quotient of 1.76 and industry concentration in the bottom quartile. Higher-than-average firm density means more competition for talent and customers, but also a deeper local supply chain and client pool.

Industry Concentration

96.3

LQ: 1.76

Rank #287 of 298 metros

Wage Competitiveness

92.6

$34,023 avg wage

Growth Trend

↑ 80.9

Employment growth index

Rank #58 of 298 metros

Wage Pressure

66.9

YoY wage change index

470 Accommodation and Food Services Firms in Santa Fe

470

Establishments

+1.5% YoY

9,916

Total Employment

+2.4% YoY

$34,023

Average Annual Wage

+2.2% YoY

1.76

Location Quotient

Above national avg

Within New Mexico

#3 of 3

accommodation and food services metros in state

New Mexico state rank

#3 of 51

for accommodation and food services entry risk

vs State Median

+3.1

worse than median (63.2)

Santa Fe vs New Mexico Statewide

How this metro's accommodation and food services market compares to New Mexico overall. The state ranks #3/51 for entry risk.

Measure	Santa Fe	NM Statewide
Overall Score	66.3 Difficult	24.5 Low
Score Type	Metro Market Score	Entry Risk Score
Rank	#236 of 298 metros	#3 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Santa Fe

Construction 44.1 Information 46.2 Healthcare and Social Assistance 50.8 Real Estate and Rental and Leasing 54.3 Administrative and Support Services 55.3 Finance and Insurance 56.3 Professional, Scientific, and Technical Services 59.9 Retail Trade 70.8 Other Services 91.6

Accommodation and Food Services in Other New Mexico Metros

Las Cruces 60.8 #198/298 Farmington 63.2 #215/298

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of Santa Fe's 66.3 score. Useful when comparing markets with comparable entry profiles.

New York-Newark-Jersey City, NY 66.4 #237/298 Tallahassee, FL 66.3 #235/298 Worcester, MA 66.2 #234/298 Billings, MT 66.0 #233/298 Kingston, NY 66.7 #238/298 Mount Vernon-Anacortes, WA 65.8 #232/298 Kalamazoo-Portage, MI 65.8 #231/298 Charlottesville, VA 66.9 #239/298 Youngstown-Warren, OH 65.7 #230/298 Watertown-Fort Drum, NY 67.0 #240/298

Accommodation and Food Services in States Bordering New Mexico

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

Oklahoma 35.0 #20/51 Utah 36.5 #22/51 Texas 46.0 #38/51 Arizona 46.9 #40/51 Colorado 46.9 #41/51

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Santa Fe's accommodation and food services sector, the industry concentration component (96.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Santa Fe, NM MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment