NAICS 51

Information in Las Cruces, NM

Metro Market Score 40.7 (Moderate), ranked #121 of 294 metros. 134 establishments, 479 jobs.

Metro Market Score 40.7

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national information average.

Labor costs are a clear advantage in Las Cruces's information sector. The wage competitiveness index of 7.1 puts it among the lowest-cost metros, and wage pressure at 26.1 suggests that gap is holding steady.

Industry Concentration

23.8

LQ: 0.32

Rank #70 of 294 metros

Wage Competitiveness

7.1

$52,914 avg wage

Growth Trend

↓ 7.5

Employment growth index

Rank #273 of 294 metros

Wage Pressure

26.1

YoY wage change index

134 Information Firms in Las Cruces

134

Establishments

+7.2% YoY

479

Total Employment

-14.0% YoY

$52,914

Average Annual Wage

+9.7% YoY

0.32

Location Quotient

Below national avg

Within New Mexico

#2 of 4

information metros in state

New Mexico state rank

#34 of 51

for information entry risk

vs State Median

-5.5

better than median (46.2)

Las Cruces vs New Mexico Statewide

How this metro's information market compares to New Mexico overall. The state ranks #34/51 for entry risk.

Measure	Las Cruces	NM Statewide
Overall Score	40.7 Moderate	47.7 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#121 of 294 metros	#34 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Las Cruces

Retail Trade 26.0 Construction 28.3 Real Estate and Rental and Leasing 32.4 Other Services 33.5 Finance and Insurance 34.7 Healthcare and Social Assistance 41.0 Administrative and Support Services 44.7 Professional, Scientific, and Technical Services 55.8 Accommodation and Food Services 60.8

Information in Other New Mexico Metros

Farmington 22.1 #27/294 Santa Fe 46.2 #162/294 Albuquerque 54.3 #211/294

Information Metros With Similar Conditions

Metros within 5 points of Las Cruces's 40.7 score. Useful when comparing markets with comparable entry profiles.

Kingston, NY 40.7 #120/294 Lebanon, PA 40.6 #119/294 Pensacola-Ferry Pass-Brent, FL 41.0 #122/294 Norwich-New London-Willimantic, CT 41.0 #123/294 Stockton-Lodi, CA 40.2 #117/294 Lewiston, ID 40.2 #118/294 Casper, WY 40.1 #116/294 Redding, CA 41.3 #124/294 Canton-Massillon, OH 40.0 #115/294 Ames, IA 39.9 #114/294

Information in States Bordering New Mexico

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Oklahoma 40.2 #18/51 Texas 41.5 #20/51 Colorado 46.7 #31/51 Utah 47.4 #33/51 Arizona 49.2 #41/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Las Cruces's information sector, the employment growth component (92.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Las Cruces, NM MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment