NAICS 62

Healthcare and Social Assistance in Las Cruces, NM

Metro Market Score 41.0 (Moderate), ranked #73 of 248 metros. 1,202 establishments, 16,848 jobs.

Metro Market Score 41.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national healthcare and social assistance average.

With a 1.48 location quotient, Las Cruces has an outsized healthcare and social assistance presence relative to its population. That concentration (index: 93.5) creates a mature local market where supplier networks are established but differentiation matters more.

Industry Concentration

93.5

LQ: 1.48

Rank #232 of 248 metros

Wage Competitiveness

2.8

$45,527 avg wage

Growth Trend

↑ 67.3

Employment growth index

Rank #82 of 248 metros

Wage Pressure

35.7

YoY wage change index

1,202 Healthcare and Social Assistance Firms in Las Cruces

1,202

Establishments

-0.6% YoY

16,848

Total Employment

+4.5% YoY

$45,527

Average Annual Wage

+2.0% YoY

1.48

Location Quotient

Above national avg

Within New Mexico

#1 of 4

healthcare and social assistance metros in state

New Mexico state rank

#47 of 51

for healthcare and social assistance entry risk

vs State Median

-9.3

better than median (50.3)

Las Cruces vs New Mexico Statewide

How this metro's healthcare and social assistance market compares to New Mexico overall. The state ranks #47/51 for entry risk.

Measure	Las Cruces	NM Statewide
Overall Score	41.0 Moderate	53.1 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#73 of 248 metros	#47 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Las Cruces

Retail Trade 26.0 Construction 28.3 Real Estate and Rental and Leasing 32.4 Other Services 33.5 Finance and Insurance 34.7 Information 40.7 Administrative and Support Services 44.7 Professional, Scientific, and Technical Services 55.8 Accommodation and Food Services 60.8

Healthcare and Social Assistance in Other New Mexico Metros

Albuquerque 48.6 #124/248 Farmington 50.3 #135/248 Santa Fe 50.8 #141/248

Healthcare and Social Assistance Metros With Similar Conditions

Metros within 5 points of Las Cruces's 41.0 score. Useful when comparing markets with comparable entry profiles.

Goldsboro, NC 41.0 #72/248 Redding, CA 41.1 #74/248 Kankakee, IL 41.1 #75/248 Greensboro-High Point, NC 41.1 #76/248 Salt Lake City-Murray, UT 41.2 #77/248 Twin Falls, ID 41.3 #78/248 Grand Rapids-Wyoming-Kentwood, MI 40.7 #71/248 Anniston-Oxford, AL 41.6 #79/248 Hammond, LA 41.8 #80/248 Buffalo-Cheektowaga, NY 40.2 #70/248

Healthcare and Social Assistance in States Bordering New Mexico

State-level entry risk for healthcare and social assistance in adjacent states. Use this to weigh cross-border options.

Utah 22.9 #1/51 Arizona 44.1 #32/51 Colorado 46.7 #35/51 Texas 46.8 #36/51 Oklahoma 49.7 #41/51

Browse Healthcare and Social Assistance in Other States

State-level entry risk reports for healthcare and social assistance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Las Cruces's healthcare and social assistance sector, the industry concentration component (93.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Las Cruces, NM MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment