NAICS 51

Information in Lansing-East Lansing, MI

Metro Market Score 61.6 (Difficult), ranked #244 of 294 metros. 254 establishments, 2,823 jobs.

Metro Market Assessment

Metro Market Score 61.6
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national information average.

Lansing-East Lansing scores 61.6 on the Metro Market Score for information, placing it in the bottom quartile. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration
77.9
LQ: 0.69
Rank #229 of 294 metros
Wage Competitiveness
61.9
$84,789 avg wage
Growth Trend
↓ 26.5
Employment growth index
Rank #217 of 294 metros
Wage Pressure
23.2
YoY wage change index

254 Information Firms in Lansing-East Lansing

254
Establishments
-14.2% YoY
2,823
Total Employment
-6.0% YoY
$84,789
Average Annual Wage
+6.5% YoY
0.69
Location Quotient
Below national avg

Lansing-East Lansing vs Michigan Statewide

How this metro's information market compares to Michigan overall. The state ranks #32/51 for entry risk.

Measure Lansing-East Lansing MI Statewide
Overall Score 61.6 Difficult 47.2 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #244 of 294 metros #32 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Lansing-East Lansing

Healthcare and Social Assistance 34.2 Accommodation and Food Services 34.6 Construction 39.8 Real Estate and Rental and Leasing 44.5 Finance and Insurance 50.5 Retail Trade 55.0 Administrative and Support Services 59.3 Other Services 64.9

Information in Other Michigan Metros

Battle Creek 9.4 #1/294 Monroe 15.5 #9/294 Niles 20.3 #22/294 Midland 22.9 #31/294 Jackson 26.9 #44/294 Flint 31.9 #72/294 Bay City 36.2 #91/294 Traverse City 36.9 #95/294 Muskegon-Norton Shores 38.8 #106/294 Kalamazoo-Portage 43.7 #143/294

+ 4 more metros. View all in Michigan →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Lansing-East Lansing's information sector, the employment growth component (73.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.