NAICS 62

Healthcare and Social Assistance in Gainesville, GA

Metro Market Score 55.8 (Challenging), ranked #176 of 248 metros. 657 establishments, 15,982 jobs.

Metro Market Score 55.8

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national healthcare and social assistance average.

💰High-Cost Market📈Rapid Growth

Gainesville stands out for high healthcare and social assistance labor costs. Wage competitiveness hits 99.2 (above the 70th percentile of metros), and year-over-year wage pressure at 59.5 signals continued increases. Plan for higher payroll if entering this market.

Industry Concentration

53.2

LQ: 1.09

Rank #132 of 248 metros

Wage Competitiveness

99.2

$80,631 avg wage

Growth Trend

↑ 80.7

Employment growth index

Rank #49 of 248 metros

Wage Pressure

59.5

YoY wage change index

657 Healthcare and Social Assistance Firms in Gainesville

657

Establishments

+5.5% YoY

15,982

Total Employment

+5.8% YoY

$80,631

Average Annual Wage

+7.0% YoY

1.09

Location Quotient

Above national avg

Within Georgia

#4 of 4

healthcare and social assistance metros in state

Georgia state rank

#28 of 51

for healthcare and social assistance entry risk

vs State Median

+0.4

worse than median (55.5)

Gainesville vs Georgia Statewide

How this metro's healthcare and social assistance market compares to Georgia overall. The state ranks #28/51 for entry risk.

Measure	Gainesville	GA Statewide
Overall Score	55.8 Challenging	43.3 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#176 of 248 metros	#28 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Gainesville

Real Estate and Rental and Leasing 26.2 Other Services 29.6 Professional, Scientific, and Technical Services 31.0 Information 31.6 Construction 38.5 Retail Trade 39.0 Accommodation and Food Services 46.1 Finance and Insurance 56.9 Administrative and Support Services 69.3

Healthcare and Social Assistance in Other Georgia Metros

Savannah 46.2 #107/248 Brunswick-St. Simons 47.7 #120/248 Rome 55.5 #174/248

Healthcare and Social Assistance Metros With Similar Conditions

Metros within 5 points of Gainesville's 55.8 score. Useful when comparing markets with comparable entry profiles.

Beckley, WV 55.8 #177/248 Janesville-Beloit, WI 55.9 #178/248 McAllen-Edinburg-Mission, TX 55.7 #175/248 Sioux City, IA 56.0 #179/248 Decatur, IL 56.0 #180/248 Rochester, NY 56.0 #181/248 Brownsville-Harlingen, TX 56.0 #182/248 Pensacola-Ferry Pass-Brent, FL 56.0 #183/248 Myrtle Beach-Conway-North Myrtle Beach, SC 56.1 #184/248 Jackson, MI 56.1 #185/248

Healthcare and Social Assistance in States Bordering Georgia

State-level entry risk for healthcare and social assistance in adjacent states. Use this to weigh cross-border options.

South Carolina 31.5 #12/51 North Carolina 33.0 #14/51 Alabama 43.6 #31/51 Florida 47.2 #37/51 Tennessee 47.4 #38/51

Browse Healthcare and Social Assistance in Other States

State-level entry risk reports for healthcare and social assistance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Gainesville's healthcare and social assistance sector, the wage competitiveness component (99.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Gainesville, GA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment