NAICS 53

Real Estate and Rental and Leasing in Gainesville, GA

Metro Market Score 26.2 (Favorable), ranked #48 of 330 metros. 278 establishments, 805 jobs.

Metro Market Score 26.2

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

📈Rapid Growth✓Favorable Market🌱Emerging Market

Employment in Gainesville's real estate and rental and leasing sector grew faster than most metros last year, pushing its growth trend index to 83.0. Combined with a 26.2 market score, this metro sits in the top quartile for overall conditions.

Industry Concentration

12.1

LQ: 0.51

Rank #40 of 330 metros

Wage Competitiveness

62.1

$58,620 avg wage

Growth Trend

↑ 83.0

Employment growth index

Rank #57 of 330 metros

Wage Pressure

12.6

YoY wage change index

278 Real Estate and Rental and Leasing Firms in Gainesville

278

Establishments

+10.8% YoY

805

Total Employment

+5.2% YoY

$58,620

Average Annual Wage

+0.2% YoY

0.51

Location Quotient

Below national avg

Within Georgia

#3 of 8

real estate and rental and leasing metros in state

Georgia state rank

#43 of 51

for real estate and rental and leasing entry risk

vs State Median

-4.2

better than median (30.4)

Gainesville vs Georgia Statewide

How this metro's real estate and rental and leasing market compares to Georgia overall. The state ranks #43/51 for entry risk.

Measure	Gainesville	GA Statewide
Overall Score	26.2 Favorable	51.6 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#48 of 330 metros	#43 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Gainesville

Other Services 29.6 Professional, Scientific, and Technical Services 31.0 Information 31.6 Construction 38.5 Retail Trade 39.0 Accommodation and Food Services 46.1 Healthcare and Social Assistance 55.8 Finance and Insurance 56.9 Administrative and Support Services 69.3

Real Estate and Rental and Leasing in Other Georgia Metros

Dalton 11.4 #4/330 Warner Robins 18.7 #22/330 Rome 27.1 #52/330 Albany 30.4 #73/330 Savannah 44.7 #183/330 Augusta-Richmond County 49.0 #211/330 Hinesville 50.9 #222/330

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Gainesville's 26.2 score. Useful when comparing markets with comparable entry profiles.

Cedar Rapids, IA 26.2 #49/330 Wichita Falls, TX 26.0 #47/330 Sherman-Denison, TX 26.0 #46/330 Norwich-New London-Willimantic, CT 26.7 #50/330 Florence-Muscle Shoals, AL 26.8 #51/330 Morgantown, WV 25.5 #45/330 Auburn-Opelika, AL 25.5 #44/330 Rome, GA 27.1 #52/330 Sandusky, OH 25.2 #43/330 Manhattan, KS 27.1 #53/330

Real Estate and Rental and Leasing in States Bordering Georgia

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Alabama 31.9 #13/51 Tennessee 37.2 #18/51 North Carolina 38.1 #23/51 South Carolina 44.9 #36/51 Florida 54.7 #49/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Gainesville's real estate and rental and leasing sector, the wage competitiveness component (62.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Gainesville, GA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment