NAICS 52

Finance and Insurance in Louisville-Jefferson County, KY

Metro Market Score 68.2 (Difficult), ranked #284 of 331 metros. 3,014 establishments, 34,588 jobs.

Metro Market Score 68.2

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national finance and insurance average.

💰High-Cost Market

Market conditions for finance and insurance in Louisville-Jefferson County are tougher than average. The 68.2 market score reflects a combination of high labor costs, slowing employment, and an already crowded field. Rank: #284 of 331 metros.

Industry Concentration

93.0

LQ: 1.25

Rank #308 of 331 metros

Wage Competitiveness

75.2

$104,248 avg wage

Growth Trend

↓ 38.4

Employment growth index

Rank #205 of 331 metros

Wage Pressure

38.3

YoY wage change index

3,014 Finance and Insurance Firms in Louisville-Jefferson County

3,014

Establishments

+5.3% YoY

34,588

Total Employment

-1.9% YoY

$104,248

Average Annual Wage

+3.2% YoY

1.25

Location Quotient

Above national avg

Within Kentucky

#3 of 3

finance and insurance metros in state

Kentucky state rank

#3 of 51

for finance and insurance entry risk

vs State Median

+19.6

worse than median (48.6)

Louisville-Jefferson County vs Kentucky Statewide

How this metro's finance and insurance market compares to Kentucky overall. The state ranks #3/51 for entry risk.

Measure	Louisville-Jefferson County	KY Statewide
Overall Score	68.2 Difficult	40.0 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#284 of 331 metros	#3 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Louisville-Jefferson County

Construction 39.1 Other Services 41.6 Retail Trade 47.4 Real Estate and Rental and Leasing 50.6

Finance and Insurance in Other Kentucky Metros

Lexington-Fayette 45.0 #147/331 Elizabethtown 48.6 #160/331

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Louisville-Jefferson County's 68.2 score. Useful when comparing markets with comparable entry profiles.

Colorado Springs, CO 68.5 #285/331 Coeur d'Alene, ID 67.9 #283/331 Jacksonville, FL 68.6 #286/331 Johnson City, TN 67.8 #282/331 Syracuse, NY 68.7 #287/331 Seattle-Tacoma-Bellevue, WA 69.0 #288/331 Los Angeles-Long Beach-Anaheim, CA 67.4 #281/331 Santa Rosa-Petaluma, CA 67.4 #280/331 Mobile, AL 69.1 #289/331 Evansville, IN 67.2 #278/331

Finance and Insurance in States Bordering Kentucky

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

West Virginia 39.8 #2/51 Indiana 45.4 #9/51 Illinois 46.2 #10/51 Ohio 48.2 #14/51 Virginia 50.8 #26/51 Tennessee 53.4 #33/51 Missouri 57.7 #43/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Louisville-Jefferson County's finance and insurance sector, the industry concentration component (93.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Louisville-Jefferson County, KY-IN MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment