NAICS 72

Accommodation and Food Services in San Francisco-Oakland-Fremont, CA

Metro Market Score 69.5 (Difficult), ranked #257 of 298 metros. 13,198 establishments, 206,375 jobs.

Metro Market Score 69.5

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national accommodation and food services average.

💰High-Cost Market⚡Rising Wages

San Francisco-Oakland-Fremont stands out for high accommodation and food services labor costs. Wage competitiveness hits 98.7 (above the 70th percentile of metros), and year-over-year wage pressure at 71.7 signals continued increases. Plan for higher payroll if entering this market.

Industry Concentration

34.6

LQ: 0.95

Rank #103 of 298 metros

Wage Competitiveness

98.7

$40,491 avg wage

Growth Trend

↓ 27.2

Employment growth index

Rank #218 of 298 metros

Wage Pressure

71.7

YoY wage change index

13,198 Accommodation and Food Services Firms in San Francisco-Oakland-Fremont

13,198

Establishments

+0.7% YoY

206,375

Total Employment

-1.1% YoY

$40,491

Average Annual Wage

+3.6% YoY

0.95

Location Quotient

Below national avg

Within California

#14 of 25

accommodation and food services metros in state

California state rank

#47 of 51

for accommodation and food services entry risk

vs State Median

+0.9

worse than median (68.6)

San Francisco-Oakland-Fremont vs California Statewide

How this metro's accommodation and food services market compares to California overall. The state ranks #47/51 for entry risk.

Measure	San Francisco-Oakland-Fremont	CA Statewide
Overall Score	69.5 Difficult	57.2 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#257 of 298 metros	#47 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in San Francisco-Oakland-Fremont

Healthcare and Social Assistance 47.0 Other Services 62.0 Administrative and Support Services 63.4 Retail Trade 66.7 Construction 68.3 Real Estate and Rental and Leasing 70.4 Finance and Insurance 75.3 Information 84.0 Professional, Scientific, and Technical Services 84.7

Accommodation and Food Services in Other California Metros

Fresno 39.2 #46/298 Hanford-Corcoran 50.6 #120/298 San Jose-Sunnyvale-Santa Clara 53.3 #140/298 Chico 53.8 #147/298 El Centro 54.7 #155/298 Visalia 56.9 #163/298 San Luis Obispo-Paso Robles 60.6 #197/298 Redding 62.2 #208/298 Bakersfield-Delano 64.2 #220/298 Stockton-Lodi 64.5 #221/298

+ 14 more metros. View all in California →

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of San Francisco-Oakland-Fremont's 69.5 score. Useful when comparing markets with comparable entry profiles.

Homosassa Springs, FL 69.4 #256/298 Bremerton-Silverdale-Port Orchard, WA 69.2 #255/298 Bridgeport-Stamford-Danbury, CT 69.8 #258/298 Sierra Vista-Douglas, AZ 69.8 #259/298 Shreveport-Bossier City, LA 70.0 #260/298 Orlando-Kissimmee-Sanford, FL 68.8 #254/298 Wildwood-The Villages, FL 68.8 #253/298 Coeur d'Alene, ID 68.8 #252/298 Muskegon-Norton Shores, MI 70.2 #261/298 Pinehurst-Southern Pines, NC 70.2 #262/298

Accommodation and Food Services in States Bordering California

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

Oregon 42.8 #32/51 Arizona 46.9 #40/51 Nevada 64.0 #49/51

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For San Francisco-Oakland-Fremont's accommodation and food services sector, the wage competitiveness component (98.7) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the San Francisco-Oakland-Fremont, CA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment