NAICS 53

Real Estate and Rental and Leasing in Milwaukee-Waukesha, WI

Metro Market Score 53.9 (Challenging), ranked #244 of 330 metros. 1,791 establishments, 11,251 jobs.

Metro Market Assessment

Metro Market Score 53.9
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

💰High-Cost Market

Milwaukee-Waukesha pairs above-average real estate and rental and leasing concentration (65.5) with positive employment growth (trend: 57.3). The market is competitive but still expanding, leaving room for well-positioned new entrants.

Industry Concentration
65.5
LQ: 0.89
Rank #216 of 330 metros
Wage Competitiveness
83.0
$68,418 avg wage
Growth Trend
↑ 57.3
Employment growth index
Rank #142 of 330 metros
Wage Pressure
19.6
YoY wage change index

1,791 Real Estate and Rental and Leasing Firms in Milwaukee-Waukesha

1,791
Establishments
+5.5% YoY
11,251
Total Employment
+1.1% YoY
$68,418
Average Annual Wage
+5.5% YoY
0.89
Location Quotient
Below national avg

Milwaukee-Waukesha vs Wisconsin Statewide

How this metro's real estate and rental and leasing market compares to Wisconsin overall. The state ranks #2/51 for entry risk.

Measure Milwaukee-Waukesha WI Statewide
Overall Score 53.9 Challenging 26.0 Low
Score Type Metro Market Score Entry Risk Score
Rank #244 of 330 metros #2 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Milwaukee-Waukesha

Accommodation and Food Services 37.3 Retail Trade 39.2 Construction 49.1 Other Services 51.0 Administrative and Support Services 54.5 Healthcare and Social Assistance 58.5 Information 67.4 Professional, Scientific, and Technical Services 67.5 Finance and Insurance 74.4

Real Estate and Rental and Leasing in Other Wisconsin Metros

Sheboygan 8.3 #1/330 Racine-Mount Pleasant 11.1 #3/330 Green Bay 17.2 #13/330 Eau Claire 17.3 #14/330 Appleton 27.7 #56/330 Oshkosh-Neenah 29.7 #65/330 Fond du Lac 31.2 #75/330 Wausau 32.9 #84/330 Kenosha 34.9 #97/330 Janesville-Beloit 35.5 #102/330

+ 1 more metros. View all in Wisconsin →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Milwaukee-Waukesha's real estate and rental and leasing sector, the wage competitiveness component (83.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.