NAICS 62

Healthcare and Social Assistance in Milwaukee-Waukesha, WI

Metro Market Score 58.5 (Challenging), ranked #200 of 248 metros. 14,110 establishments, 140,796 jobs.

Metro Market Assessment

Metro Market Score 58.5
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national healthcare and social assistance average.

Milwaukee-Waukesha scores 58.5 on the Metro Market Score for healthcare and social assistance, placing it in the bottom quartile. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration
69.0
LQ: 1.20
Rank #171 of 248 metros
Wage Competitiveness
39.9
$60,846 avg wage
Growth Trend
↓ 25.0
Employment growth index
Rank #187 of 248 metros
Wage Pressure
43.8
YoY wage change index

14,110 Healthcare and Social Assistance Firms in Milwaukee-Waukesha

14,110
Establishments
+6.3% YoY
140,796
Total Employment
+1.9% YoY
$60,846
Average Annual Wage
+3.7% YoY
1.20
Location Quotient
Above national avg

Milwaukee-Waukesha vs Wisconsin Statewide

How this metro's healthcare and social assistance market compares to Wisconsin overall. The state ranks #29/51 for entry risk.

Measure Milwaukee-Waukesha WI Statewide
Overall Score 58.5 Challenging 43.4 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #200 of 248 metros #29 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Milwaukee-Waukesha

Accommodation and Food Services 37.3 Retail Trade 39.2 Construction 49.1 Other Services 51.0 Real Estate and Rental and Leasing 53.9 Administrative and Support Services 54.5 Information 67.4 Professional, Scientific, and Technical Services 67.5 Finance and Insurance 74.4

Healthcare and Social Assistance in Other Wisconsin Metros

Oshkosh-Neenah 23.7 #10/248 Racine-Mount Pleasant 28.9 #19/248 Kenosha 44.4 #95/248 Sheboygan 44.6 #96/248 Janesville-Beloit 55.9 #178/248 Wausau 56.3 #187/248 Eau Claire 62.1 #216/248 Fond du Lac 62.6 #218/248

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Milwaukee-Waukesha's healthcare and social assistance sector, the employment growth component (75.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.