NAICS 53

Real Estate and Rental and Leasing in Iowa City, IA

Metro Market Score 40.0 (Moderate), ranked #136 of 330 metros. 196 establishments, 896 jobs.

Metro Market Assessment

Metro Market Score 40.0
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

Few real estate and rental and leasing firms have established themselves in Iowa City yet. The concentration index of 30.0 is well below the metro median, while employment growth is positive (trend: 62.7). That combination points to a market still building out.

Industry Concentration
30.0
LQ: 0.63
Rank #99 of 330 metros
Wage Competitiveness
63.6
$59,248 avg wage
Growth Trend
↑ 62.7
Employment growth index
Rank #124 of 330 metros
Wage Pressure
27.1
YoY wage change index

196 Real Estate and Rental and Leasing Firms in Iowa City

196
Establishments
+0.5% YoY
896
Total Employment
+1.8% YoY
$59,248
Average Annual Wage
+11.1% YoY
0.63
Location Quotient
Below national avg

Iowa City vs Iowa Statewide

How this metro's real estate and rental and leasing market compares to Iowa overall. The state ranks #16/51 for entry risk.

Measure Iowa City IA Statewide
Overall Score 40.0 Moderate 35.6 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #136 of 330 metros #16 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Iowa City

Construction 29.9 Information 30.0 Healthcare and Social Assistance 31.1 Other Services 32.9 Retail Trade 42.0 Accommodation and Food Services 44.5 Administrative and Support Services 51.4 Finance and Insurance 59.2 Professional, Scientific, and Technical Services 62.9

Real Estate and Rental and Leasing in Other Iowa Metros

Cedar Rapids 26.2 #49/330 Sioux City 29.5 #63/330 Davenport-Moline-Rock Island 33.0 #85/330 Dubuque 41.3 #154/330 Ames 43.1 #170/330 Des Moines-West Des Moines 55.5 #252/330

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Iowa City's real estate and rental and leasing sector, the wage competitiveness component (63.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.