NAICS 72

Accommodation and Food Services in Fayetteville, NC

Metro Market Score 60.0 (Difficult), ranked #184 of 298 metros. 866 establishments, 14,989 jobs.

Metro Market Assessment

Metro Market Score 60.0
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national accommodation and food services average.

⚡Rising Wages

Fayetteville scores 60.0 on the Metro Market Score for accommodation and food services, placing it in the lower half. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration
82.2
LQ: 1.25
Rank #245 of 298 metros
Wage Competitiveness
7.7
$20,188 avg wage
Growth Trend
↓ 22.5
Employment growth index
Rank #232 of 298 metros
Wage Pressure
71.3
YoY wage change index

866 Accommodation and Food Services Firms in Fayetteville

866
Establishments
-1.8% YoY
14,989
Total Employment
-1.4% YoY
$20,188
Average Annual Wage
+3.5% YoY
1.25
Location Quotient
Above national avg

Fayetteville vs North Carolina Statewide

How this metro's accommodation and food services market compares to North Carolina overall. The state ranks #2/51 for entry risk.

Measure Fayetteville NC Statewide
Overall Score 60.0 Difficult 23.4 Low
Score Type Metro Market Score Entry Risk Score
Rank #184 of 298 metros #2 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Fayetteville

Information 26.9 Finance and Insurance 43.0 Construction 49.2 Real Estate and Rental and Leasing 52.5 Other Services 58.7 Retail Trade 63.5

Accommodation and Food Services in Other North Carolina Metros

Hickory-Lenoir-Morganton 30.8 #16/298 Durham-Chapel Hill 40.0 #49/298 Raleigh-Cary 42.8 #64/298 Burlington 45.6 #92/298 Greensboro-High Point 49.3 #111/298 Wilmington 50.4 #117/298 Rocky Mount 52.0 #131/298 Winston-Salem 53.4 #142/298 Greenville 54.0 #149/298 Jacksonville 59.4 #179/298

+ 3 more metros. View all in North Carolina →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Fayetteville's accommodation and food services sector, the employment growth component (77.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.