NAICS 51

Information in Salt Lake City-Murray, UT

Metro Market Score 67.8 (Difficult), ranked #268 of 294 metros. 3,347 establishments, 22,152 jobs.

Metro Market Assessment

Metro Market Score 67.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national information average.

💰High-Cost Market

With a 1.45 location quotient, Salt Lake City-Murray has an outsized information presence relative to its population. That concentration (index: 95.9) creates a mature local market where supplier networks are established but differentiation matters more.

Industry Concentration
95.9
LQ: 1.45
Rank #282 of 294 metros
Wage Competitiveness
87.4
$124,231 avg wage
Growth Trend
↓ 44.6
Employment growth index
Rank #164 of 294 metros
Wage Pressure
26.4
YoY wage change index

3,347 Information Firms in Salt Lake City-Murray

3,347
Establishments
+1.3% YoY
22,152
Total Employment
-3.2% YoY
$124,231
Average Annual Wage
+10.1% YoY
1.45
Location Quotient
Above national avg

Salt Lake City-Murray vs Utah Statewide

How this metro's information market compares to Utah overall. The state ranks #33/51 for entry risk.

Measure Salt Lake City-Murray UT Statewide
Overall Score 67.8 Difficult 47.4 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #268 of 294 metros #33 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Salt Lake City-Murray

Healthcare and Social Assistance 41.2 Accommodation and Food Services 44.2 Other Services 52.2 Real Estate and Rental and Leasing 56.7 Construction 61.4 Finance and Insurance 61.8 Retail Trade 62.5 Professional, Scientific, and Technical Services 69.4 Administrative and Support Services 72.8

Information in Other Utah Metros

Logan 24.3 #34/294 St. George 39.6 #111/294 Ogden 48.1 #179/294 Provo-Orem-Lehi 59.7 #236/294

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Salt Lake City-Murray's information sector, the industry concentration component (95.9) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.