NAICS 51

Information in Salt Lake City-Murray, UT

Metro Market Score 67.8 (Difficult), ranked #268 of 294 metros. 3,347 establishments, 22,152 jobs.

Metro Market Score 67.8

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national information average.

💰High-Cost Market

With a 1.45 location quotient, Salt Lake City-Murray has an outsized information presence relative to its population. That concentration (index: 95.9) creates a mature local market where supplier networks are established but differentiation matters more.

Industry Concentration

95.9

LQ: 1.45

Rank #282 of 294 metros

Wage Competitiveness

87.4

$124,231 avg wage

Growth Trend

↓ 44.6

Employment growth index

Rank #164 of 294 metros

Wage Pressure

26.4

YoY wage change index

3,347 Information Firms in Salt Lake City-Murray

3,347

Establishments

+1.3% YoY

22,152

Total Employment

-3.2% YoY

$124,231

Average Annual Wage

+10.1% YoY

1.45

Location Quotient

Above national avg

Within Utah

#5 of 5

information metros in state

Utah state rank

#33 of 51

for information entry risk

vs State Median

+19.7

worse than median (48.1)

Salt Lake City-Murray vs Utah Statewide

How this metro's information market compares to Utah overall. The state ranks #33/51 for entry risk.

Measure	Salt Lake City-Murray	UT Statewide
Overall Score	67.8 Difficult	47.4 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#268 of 294 metros	#33 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Salt Lake City-Murray

Healthcare and Social Assistance 41.2 Accommodation and Food Services 44.2 Other Services 52.2 Real Estate and Rental and Leasing 56.7 Construction 61.4 Finance and Insurance 61.8 Retail Trade 62.5 Professional, Scientific, and Technical Services 69.4 Administrative and Support Services 72.8

Information in Other Utah Metros

Logan 24.3 #34/294 St. George 39.6 #111/294 Ogden 48.1 #179/294 Provo-Orem-Lehi 59.7 #236/294

Information Metros With Similar Conditions

Metros within 5 points of Salt Lake City-Murray's 67.8 score. Useful when comparing markets with comparable entry profiles.

Colorado Springs, CO 67.6 #267/294 Milwaukee-Waukesha, WI 67.4 #266/294 Kahului-Wailuku, HI 67.4 #265/294 Boulder, CO 68.1 #269/294 Cheyenne, WY 68.2 #270/294 Bend, OR 68.5 #271/294 San Angelo, TX 68.5 #272/294 Los Angeles-Long Beach-Anaheim, CA 66.9 #264/294 Fort Smith, AR 66.8 #263/294 Washington-Arlington-Alexandria, DC 66.2 #262/294

Information in States Bordering Utah

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Wyoming 42.2 #21/51 Idaho 43.8 #24/51 Colorado 46.7 #31/51 New Mexico 47.7 #34/51 Arizona 49.2 #41/51 Nevada 56.3 #50/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Salt Lake City-Murray's information sector, the industry concentration component (95.9) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Salt Lake City-Murray, UT MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment