NAICS 53

Real Estate and Rental and Leasing in Greensboro-High Point, NC

Metro Market Score 58.0 (Challenging), ranked #262 of 330 metros. 1,059 establishments, 5,312 jobs.

Metro Market Score 58.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

💰High-Cost Market

Market conditions for real estate and rental and leasing in Greensboro-High Point are tougher than average. The 58.0 market score reflects a combination of high labor costs, mixed growth signals, and an already crowded field. Rank: #262 of 330 metros.

Industry Concentration

72.4

LQ: 0.96

Rank #239 of 330 metros

Wage Competitiveness

81.5

$67,348 avg wage

Growth Trend

47.0

Employment growth index

Rank #176 of 330 metros

Wage Pressure

17.9

YoY wage change index

1,059 Real Estate and Rental and Leasing Firms in Greensboro-High Point

1,059

Establishments

-1.7% YoY

5,312

Total Employment

+0.2% YoY

$67,348

Average Annual Wage

+4.2% YoY

0.96

Location Quotient

Below national avg

Within North Carolina

#14 of 15

real estate and rental and leasing metros in state

North Carolina state rank

#23 of 51

for real estate and rental and leasing entry risk

vs State Median

+16.0

worse than median (41.9)

Greensboro-High Point vs North Carolina Statewide

How this metro's real estate and rental and leasing market compares to North Carolina overall. The state ranks #23/51 for entry risk.

Measure	Greensboro-High Point	NC Statewide
Overall Score	58.0 Challenging	38.1 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#262 of 330 metros	#23 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Greensboro-High Point

Healthcare and Social Assistance 41.1 Construction 43.0 Administrative and Support Services 47.7 Information 49.0 Accommodation and Food Services 49.3 Professional, Scientific, and Technical Services 49.9 Other Services 50.8 Retail Trade 56.3 Finance and Insurance 72.1

Real Estate and Rental and Leasing in Other North Carolina Metros

Goldsboro 29.8 #66/330 Burlington 31.2 #76/330 Rocky Mount 33.1 #86/330 Hickory-Lenoir-Morganton 38.4 #120/330 Winston-Salem 39.9 #135/330 Pinehurst-Southern Pines 40.1 #137/330 Durham-Chapel Hill 40.8 #149/330 Wilmington 41.9 #161/330 Greenville 47.9 #201/330 Fayetteville 52.5 #235/330

+ 4 more metros. View all in North Carolina →

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Greensboro-High Point's 58.0 score. Useful when comparing markets with comparable entry profiles.

North Port-Bradenton-Sarasota, FL 58.0 #263/330 Spartanburg, SC 58.0 #264/330 Cleveland, OH 58.1 #265/330 Lake Charles, LA 58.2 #266/330 Baltimore-Columbia-Towson, MD 58.6 #267/330 Charlottesville, VA 57.3 #261/330 Wenatchee-East Wenatchee, WA 57.0 #260/330 Champaign-Urbana, IL 59.2 #268/330 Harrisburg-Carlisle, PA 56.7 #259/330 Wildwood-The Villages, FL 59.2 #269/330

Real Estate and Rental and Leasing in States Bordering North Carolina

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Virginia 35.6 #17/51 Tennessee 37.2 #18/51 South Carolina 44.9 #36/51 Georgia 51.6 #43/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Greensboro-High Point's real estate and rental and leasing sector, the wage competitiveness component (81.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Greensboro-High Point, NC MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment