NAICS 72

Accommodation and Food Services in Urban Honolulu, HI

Metro Market Score 70.3 (Difficult), ranked #263 of 298 metros. 3,270 establishments, 63,590 jobs.

Metro Market Score 70.3

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national accommodation and food services average.

🏭Industry Hub💰High-Cost Market📈Rapid Growth⚡Rising Wages

Urban Honolulu is a specialized hub for accommodation and food services, with a location quotient of 1.54 and industry concentration in the bottom quartile. Higher-than-average firm density means more competition for talent and customers, but also a deeper local supply chain and client pool.

Industry Concentration

94.0

LQ: 1.54

Rank #280 of 298 metros

Wage Competitiveness

99.0

$42,145 avg wage

Growth Trend

↑ 76.8

Employment growth index

Rank #70 of 298 metros

Wage Pressure

75.8

YoY wage change index

3,270 Accommodation and Food Services Firms in Urban Honolulu

3,270

Establishments

+4.5% YoY

63,590

Total Employment

+2.0% YoY

$42,145

Average Annual Wage

+4.8% YoY

1.54

Location Quotient

Above national avg

Within Hawaii

#1 of 2

accommodation and food services metros in state

Hawaii state rank

#50 of 51

for accommodation and food services entry risk

vs State Median

-20.4

better than median (90.7)

Urban Honolulu vs Hawaii Statewide

How this metro's accommodation and food services market compares to Hawaii overall. The state ranks #50/51 for entry risk.

Measure	Urban Honolulu	HI Statewide
Overall Score	70.3 Difficult	66.1 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#263 of 298 metros	#50 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Urban Honolulu

Administrative and Support Services 54.2 Professional, Scientific, and Technical Services 56.7 Finance and Insurance 59.5 Retail Trade 60.1 Healthcare and Social Assistance 61.2 Construction 61.6 Information 62.5 Real Estate and Rental and Leasing 69.1 Other Services 71.7

Accommodation and Food Services in Other Hawaii Metros

Kahului-Wailuku 90.7 #297/298

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of Urban Honolulu's 70.3 score. Useful when comparing markets with comparable entry profiles.

Yuba City, CA 70.4 #264/298 Tampa-St. Petersburg-Clearwater, FL 70.4 #265/298 Pinehurst-Southern Pines, NC 70.2 #262/298 Muskegon-Norton Shores, MI 70.2 #261/298 Shreveport-Bossier City, LA 70.0 #260/298 Sierra Vista-Douglas, AZ 69.8 #259/298 Bridgeport-Stamford-Danbury, CT 69.8 #258/298 San Francisco-Oakland-Fremont, CA 69.5 #257/298 Vallejo, CA 71.3 #266/298 Prescott Valley-Prescott, AZ 71.3 #267/298

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Urban Honolulu's accommodation and food services sector, the wage competitiveness component (99.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Urban Honolulu, HI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment