NAICS 51

Information in Urban Honolulu, HI

Metro Market Score 62.5 (Difficult), ranked #249 of 294 metros. 997 establishments, 6,408 jobs.

Metro Market Score 62.5

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national information average.

💰High-Cost Market

Urban Honolulu scores 62.5 on the Metro Market Score for information, placing it in the bottom quartile. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration

82.3

LQ: 0.75

Rank #242 of 294 metros

Wage Competitiveness

75.5

$98,890 avg wage

Growth Trend

↓ 41.2

Employment growth index

Rank #174 of 294 metros

Wage Pressure

27.0

YoY wage change index

997 Information Firms in Urban Honolulu

997

Establishments

+12.3% YoY

6,408

Total Employment

-3.6% YoY

$98,890

Average Annual Wage

+10.7% YoY

0.75

Location Quotient

Below national avg

Within Hawaii

#1 of 2

information metros in state

Hawaii state rank

#48 of 51

for information entry risk

vs State Median

-4.9

better than median (67.4)

Urban Honolulu vs Hawaii Statewide

How this metro's information market compares to Hawaii overall. The state ranks #48/51 for entry risk.

Measure	Urban Honolulu	HI Statewide
Overall Score	62.5 Difficult	55.2 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#249 of 294 metros	#48 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Urban Honolulu

Administrative and Support Services 54.2 Professional, Scientific, and Technical Services 56.7 Finance and Insurance 59.5 Retail Trade 60.1 Healthcare and Social Assistance 61.2 Construction 61.6 Real Estate and Rental and Leasing 69.1 Accommodation and Food Services 70.3 Other Services 71.7

Information in Other Hawaii Metros

Kahului-Wailuku 67.4 #265/294

Information Metros With Similar Conditions

Metros within 5 points of Urban Honolulu's 62.5 score. Useful when comparing markets with comparable entry profiles.

Medford, OR 62.5 #250/294 Grand Forks, ND 62.6 #251/294 Rochester, NY 62.4 #248/294 Crestview-Fort Walton Beach-Destin, FL 62.1 #247/294 Detroit-Warren-Dearborn, MI 63.0 #252/294 Jacksonville, FL 61.7 #246/294 Pittsburgh, PA 61.7 #245/294 Lansing-East Lansing, MI 61.6 #244/294 Providence-Warwick, RI 61.6 #243/294 Ann Arbor, MI 61.6 #242/294

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Urban Honolulu's information sector, the industry concentration component (82.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Urban Honolulu, HI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment