NAICS 51

Information in Iowa City, IA

Metro Market Score 30.0 (Favorable), ranked #60 of 294 metros. 199 establishments, 635 jobs.

Metro Market Assessment

Metro Market Score 30.0
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national information average.

📈Rapid Growth

Employment in Iowa City's information sector grew faster than most metros last year, pushing its growth trend index to 83.7. Combined with a 30.0 market score, this metro sits in the top quartile for overall conditions.

Industry Concentration
32.6
LQ: 0.37
Rank #96 of 294 metros
Wage Competitiveness
53.1
$79,112 avg wage
Growth Trend
↑ 83.7
Employment growth index
Rank #49 of 294 metros
Wage Pressure
18.4
YoY wage change index

199 Information Firms in Iowa City

199
Establishments
+4.7% YoY
635
Total Employment
+2.8% YoY
$79,112
Average Annual Wage
+1.1% YoY
0.37
Location Quotient
Below national avg

Iowa City vs Iowa Statewide

How this metro's information market compares to Iowa overall. The state ranks #15/51 for entry risk.

Measure Iowa City IA Statewide
Overall Score 30.0 Favorable 38.3 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #60 of 294 metros #15 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Iowa City

Construction 29.9 Healthcare and Social Assistance 31.1 Other Services 32.9 Real Estate and Rental and Leasing 40.0 Retail Trade 42.0 Accommodation and Food Services 44.5 Administrative and Support Services 51.4 Finance and Insurance 59.2 Professional, Scientific, and Technical Services 62.9

Information in Other Iowa Metros

Davenport-Moline-Rock Island 29.5 #56/294 Ames 39.9 #114/294 Waterloo-Cedar Falls 48.5 #182/294 Sioux City 51.0 #196/294 Des Moines-West Des Moines 51.6 #198/294 Dubuque 58.5 #228/294 Cedar Rapids 70.9 #279/294

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Iowa City's information sector, the wage competitiveness component (53.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.